Data is very important for businesses of all sizes, but how do you know which data is truly helpful in understanding your customer? How do you collect this important data without crossing any lines or being too intrusive? First, start off with the goal of your product or service. Next, create a user persona to …
Healthy Data Tracking vs Unhealthy Data Tracking Read More »
Here are 13 unlucky marketing strategies to avoid if you wish for business to be successful: 🐈⬛ Avoid keyword stuffing for SEO 🪜 Avoid plagiarizing body copy ❌Avoid pulling images straight off Google & stealing artwork ⛓️Avoid spamming email marketing ☠️Avoid posting only selling content on social media 🤖Avoid AI generated content if unfamiliar with the tools …
Whether staring a web project or any other digital marketing project, it is important to understand your users’ needs and desires. Gather data that will help make an informed decision about how to create your digital design. 6 methods on how to do this are: 1. User Interviews Go straight to the source. If you …
It may seem easy to design the top of your website. If fact most CMS like WordPress have templates that have a basic top ready to use, but you may forget some elements if you are busy with more important content. Here is a list of necessary items that the header of your website must …
The URL Blacklist is a list that contains different website links that have engaged in malicious or suspicious activity deemed dangerous or insecure to visit by hosting providers, search engines, authoritative bodies, or antivirus programs. When a web link is clicked, a warning message will pop up giving the user the option to go back …
Using an un-web-friendly type can be keeping your business’s website from being seen. It is imperative that your website is easy to understand. Here are 10 typography rules to keep in mind when creating your website: 1. Keep the Number of Fonts Used at a Minimum Resist using more than 3 different types of fonts …
There are many reasons why businesses rebrand themselves. They could have existed a long time and want to revamp their look, or they merged with another company, or they have a new target audience they want to appeal to. You may be itching to join in on the rebranding, but first ask yourself if this …
6 Questions to Ask Before You Rebrand Your Business Read More »
Customers are increasing relying on online sales and businesses to purchase everyday items they need. With so many options they are often bouncing between websites too gain the best deal. This may lead to them abandoning their chart or only “window shopping” through your online catalog. Here are several e-commerce techniques you can use to …
E-commerce Techniques to Get Customers to Complete the Purchase Read More »
To create a website that grabs viewers’ attention and stands out from your competition it takes a robust study of psychology, sociology, marketing, and graphic design. This can take years and if you are busy business owner your time is limited. While it is best to hire designers internally or a digital marketing agency to …
15 Graphic Elements to Improve Your Business’s Website Read More »
User experience aims to put customers first and perform in a way that is best for them when visiting a website or experiencing an ad campaign. It is important to keep this in mind when building out your business’s marketing plan. Here are 4 ways to strengthen audience engagement using UX designing your plans: 1. …
4 Necessary Elements of UX Design for Your Marketing Plans Read More »
