This Sunday is the Super Bowl LII.

The Super Bowl LII takes place at the U.S. Bank Stadium, Minneapolis, MN on February 4, 2018. The two teams battling it out are the Philadelphia Eagles vs the New England Patriots.

This year’s ads are clocking in at around $5 million for 30 seconds.  The hopes that an audience of over 110 million viewers, all at one time, many of them looking forward to advertising. With that kind of money and that big an audience on the line, a Super Bowl spot is no longer a stand-alone bit of creative. From ad teasers on YouTube to hashtags on social media, smart marketers get the most out of their expensive ad buy by building a digital universe around it.

For these, and other Big Game-related stats—from search interest in “take a knee” to spikes in searches for “Superb Owl”—check out Super Bowl LII Trends>

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