Having a robust brand shapes marketing strategy and supports business goals related to customer experience. When building a brand consider the following: ❇️ Target Audience Research by talking (via social media, survey, or in-person) to current and potential customers about what
Be it a brand project, website development, or other digital marketing activities, it is important to know who you are as a company. Here are 10 questions to help you know your business: How would you describe your company from
Your website is an essential part of your business, so keeping design, content, and important information up to date is a task to keep track of daily. Digital marketing firms offer to do this for you when it gets too
An organized and transparent navigation system acts as a table of contents or a road map to direct visitors to the page and information of your website. It is important to have visitors stay, pursue content, and have a positive
When deciding what CMS to create your website in consider WordPress. According to codeinwp.com, WordPress’ usage is growing and is currently the most popular CMS for the 7th year in a row as of 2022. Additional reasons to use WordPress over
Minimize damage and prevent future negative SEO campaigns against your website and business. First, create a list of the new backlinks you need to remove. Track all the backlinks of your website, then check the new ones and their domain
Negative SEO can cause a serious security risk to your website and business. Here are 8 very important steps to get ahead of hackers: Set Up Google Search Console Email Alerts Track Your Backlinks Protect Your Backlinks Protect Your Website
Negative SEO is when you sabotage your competitors’ search rankings using black-hat SEO, illegal, and other unethical methods including website hacking, building spam links, copying and pasting a competitor’s website content all over the internet, pointing links to a competitor’s
There are 123,498,018 Total Theme Downloads from WordPress.org The average price of a premium WordPress theme is $40 and the three most popular themes Divi, Avada, and Genesis have a 17% market share. ThemeForest, a site that sells web templates,
Design trends can enhance the user interface design of your website. Pay attention to what’s trending now so that you don’t end up with a design that falls out of style quickly. You want loyal consumers and potential new clients to
