If you want your website to increase your brand’s organic traffic and rank on Google, you need to develop an Off-Page SEO strategy. Off-Page SEO is a tactic that doesn’t involve updating or publishing content to your website including brand building, citation building, content marketing, social media marketing, and more. This tactic helps both search …
There are multiple search features beyond organic search results including Google Ads, People Also Ask, knowledge panels, top stories, and videos. According to Semrush Sensor, most SERPs have at least one of these features. In the U.S., only 2.34% of desktop SERPs do not have a feature. Translation, 2.34% of SERPs only list the top 10 organic …
Google Search Results & Features You Need to Know Read More »
Starting back in 1996, with Google AdWords launching in 2000, paid search is the most evolved digital marketing channel. Since then, the launch of many key initiatives such as product listing ads, seller ratings and expanded text ads. Paid search is still digital’s most evolving channel. Here are 4 evolutions to look out for and …
How Paid Search is Evolving: 4 Trends to Look Out For Read More »
Promoting your business on Instagram takes time and patience. Staying up to date with the fast-paced ever evolving platform can be difficult. Whether you’re using Stories, posts, reels, or IGTV you need make sure your target audience is engaging and that your business is building brand loyalty. Here are Instagram tips and tricks to help …
Top 10 Tips to Optimize Your Instagram Engagement Read More »
When planning and creating a website the goal is to keep visitors on your site longer enough to make a purchase or contact your business. To prevent high bounce rates and generate more leads, here are items of your website that potential new clients are drawn too: Clear, Non-confusing Navigation You don’t want visitors to …
To create a fantastic user experience, it is important to avoid bad web design. How do you know your web design is appealing enough to attract customers? Here are 10 design flaws and shortcomings to look out for: Too cluttered Late 90s and early 2000 web design a notorious for having too much on one …
The most common mistakes when developing a digital marketing strategy happens when it comes to the similar and related, but different concepts of search engine optimization (SEO) and search engine marketing (SEM). These items are also referred to as organic (SEO) and inorganic (SEM) search, both are focused on using Google (and to a lesser …
The home page is the first impression potential clients will have of your website and company. There are 5 important questions your home page should answer so your new visitor converts to a fresh lead: Who are you? How did your company start? What is your story? How was your product or service created? …
A successful SEO strategy can bring in an abundance of rewards for your brand. If you’re in the process of expanding and targeting new markets, SEO should be a vital part of your marketing strategy. It is important to know how to invest in it and how to apply it to your business’s website. SEO …
WordPress powers around 43% of all websites, making it the most popular content management solution. WordPress’s success is due to its flexibility and ease of use for many kinds of websites for different marketplaces. Here are trends that will shape the entire WordPress ecosystem: Headless WordPress In 2021, WP Engine conducted a study that revealed that 64% …
