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SEO & PPC Better Together

Web traffic is generated in two ways: search engine optimization (SEO) and pay per click (PPC or Search Marketing). Success in business requires choosing one. Or does it? Digital marketing is not one size fits all. Your strategy depends on your

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SEO vs Google AdWords. Which is best?

There are 4.39 billion internet users, with the worldwide total growing by 10%-15% each year. Thanks to the Internet, we are no longer separated by physical boundaries — our world is a “global world”. People across the globe can connect with

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SCARY DIGITAL MARKETING STRATEGIES

No matter which industry you’re in, keeping in touch with your clients is crucial in the execution of a successful digital marketing strategy. But even those with the best of intentions can sometimes come off a bit scary thanks to

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Engaging Content Drives Google Search Results

There’s no substitute for top-notch, targeted content when it comes to driving website traffic.  Research shows that longer and informative copy leads to higher Google rankings, while sites with video content are 50 times more likely to boost traffic. And did you

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