Newsletter subscribers are one of the many ways to build an engaged audience. This can lead to opportunities to create an awesome content marketing campaign with brands you want to work with. To get started you first must focus on SEO-friendly blog content. Blog or create content that ranks highly in search and make it …
12 Actionable Steps to Drive Newsletter Growth with SEO Content Read More »
Instagram is 1 of the biggest social platforms in the world. With over a billion users, your target audience is not casually browsing the app, but using it to shop. Here are 11 tips and social commerce examples on how to create brand trust and showcase your product or service to help you stand out …
The internet allows for a huge marketplace, making it hard to stand out when you own an online shop. Websites and apps that stand out and manage to get the attention of potential customers are the best way to compete with big brands. You want your product pages to have these important elements: ✅ Product name …
Tips to create eye-catching product pages for your online store Read More »
The best practices of search engine optimization are always changing, which means that your business needs to change their strategy with each new update that Google makes to its algorithms. Semrush offers insights into these updates to help inform you how you should approach your content strategy: Embrace these topics to encourage more search …
SEO Trends That Can Help Your Content Rank Higher in Search Read More »
SERP stands for search engine results page. Google conducted 4,887 launches, 17,523 live traffic experiments, 383,605 search quality tests, and 62,937 side-by-side experiments to improve the results search engine users received in a single year. This leads to Google making changes in the way that search results are delivered and could affect the way your business appears to your …
For a social media campaign to viral it is best to work with influencer within your niche. Your campaign will gain that initial momentum when starting to trend, gaining views, developing organic content, searches, and clicks to your website. If you have never participated in influencer marketing before, here are some starting tips: 🎯Define Goal …
Tips on Creating an Effective Influencer Marketing Campaign Read More »
Before starting a social media campaign, it is best to create a plan with these 5 goals in mind: Brand Awareness You must become relevant to potential buyers. Post design should be introducing your company’s product or service. Make sure you include contact info (phone # & links to your website). Bio sections of platform …
One lesser-known tactic to help boost the SEO of your website is to embed a YouTube video. Some may have shied away from this technique because it slows load times, however if strategically placed they can be a great engagement tool to help potential clients stay longer on your website. Other possible benefits you may …
How Embedding a YouTube Video Helps Your Website’s SEO Read More »
Aesthetic features are crucial for a website’s success, but another one of the most critical indicators of a website’s effectiveness is its ability to generate conversions. The higher the percentage of site visitors, the higher your potential conversion rate. Here are areas of design to focus on if you want to create a high converting website: …
Aspects of Web Design to Focus on for High Conversion Read More »
Placing keywords into website content is like arranging furniture for the home. You must know where the keywords fit comfortably so that users feel at home on your website. Apply text classification to your SEO strategy to help with this. Text classification using Term Frequency/Inverse Document Frequency (TF-IDF) analyzes the importance of words within a …
How to Apply Text Classification as a Keyword Strategy for Advanced SEO Read More »
