Google has changed dramatically since the “beta” version was launched back in January 1996. And many of the best practices for optimizing your website content have changed significantly, too. So, how do you optimize your website content for Google visibility
WordPress is one of the easiest and most robust ways to share your business on the web. WordPress, a content management system (CMS), is the ideal tool for entrepreneurs and companies to showcase their products and services, help their search
What you should know about Google’s Core Updates Everyday, Google usually releases one or more changes designed to improve their search results. Most aren’t noticeable but as a whole they help Google incrementally continue to improve. Key is to focus
Google continues to make changes, you should continue to invest in improving your web site, do not let your website sit idle. Why should you care? If anything is true in SEO (Search Engine Optimization), it is that we can
For years, people in this industry debated the merits of paid search advertising (PPC, Pay-Per-Click) versus organic search marketing (SEO, Search Engine Optimization). Which was better? Which one should you put your resources into? Honestly, I thought we’d settled this
Gone are the days when it was sufficient to just own a website. Users are way more savvy and picky these days, with all the information available, and so many brands and businesses competing for their attention its easy to
We often think of B2B buyers as this different group of “businessdecision-makers,” but it is important to remember that they are also B2Cbuyers in their personal lives. Make every experience epic for everyone. How do you deal with this paradigm
What is Google click id? Gclid, also knows as a “Google Click ID” , Google Click Identifier,” and “auto-tagging” is a tracking identifier that is generated when someone searches one of your targeted keywords and clicks on your google ad.
There were massive changes over at Google with Adwords being rebranded as Google Ads, the new Google Ads interface and the launch of numerous new campaign types, features, enhancements, targeting options and tools. If you’re an advertiser who wants to start
Pay-per-click advertising, also known as PPC, is more or less exactly what it sounds like: you pay each time a potential customer clicks on your advertisement. These PPC ads come in many forms and are available on a variety of platforms, namely on Google, Yahoo, Bing and
