8 things that must be present in your site’s internal linking structure.

1. Keep a shallow website architecture.
2. Make sure all important pages are linked
3. Keep the number of links per page at a minimum
4. Use keywords in anchor text.
5. Make sure image links have alt attributes
6. Duplicate links to the same URL – A hard pass
7. Links within internal page content.
8. Open non navigation links in a separate window.