Whether you are a small business or corporate enterprise it is important for you as a business to understand your unique value position. Define your audience and create user personas to narrow down who to address in your marketing material. Know your keywords and write amazing informative content that your potential client can’t resist to …
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It is important for businesses to protect their website and data from unauthorized access or attack. Cyberattacks can cause both financial and reputational damage, especially businesses that aren’t prepared or equipped to bounce back. This was particularly noticeable during the pandemic. According to Verizon, 43% of data breaches involve small and medium businesses and 83% are …
As a business, it is important that your website generates leads, attract more visitors, and moves up Google’s search result rankings. Here are 4 simple ways to help you get start on improving the SEO of your website to accomplish these goals: Edit Your Page Titles Website builders, such as WordPress tend to auto-generate page …
Since August 2018, Google has crack down on websites that are categorized as medical, health, financial, news fields, and any sites considers impacting one’s livelihood to help prevent the spread of false information. Having an EAT (expertise, authority, trustworthiness) strategy is now a necessity with Google’s rigorous standards and updates. Human quality raters use Google’s …
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Gaining more Instagram followers can increase traffic to your website, make more sales, and turn you into an influential brand, but curating an online community can be difficult. Here are 15 ways to help you get started in gathering more eyeballs on your profile: Curate Your Profile Plan out your feed according to your …
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Consumers are smarter and more alert. Anyone with a smartphone and an internet connection can get access to any product or service with the choice of multiple options. Businesses need to prioritize mobile traffic by designing most of their offers, services, websites, social media marketing and other digital marketing strategies around mobile consumers. Let’s begin …
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Learn where to find data on website traffic, user engagement, events, and conversion reports with Google Analytics 4. Previous you may have been using, Universal Analytics, that was session-based and used hit types such as page hits, event hits, and social interaction hits. Google Analytics 4, on the other hand, is event-based meaning all hits …
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Running out of ideas on how to market you company digitally? Here are 6 underrated marketing techniques to start using: Voice Search Test FAQ or your business name by using the voice search feature on your phone to see if you show up in Google. If not, develop a SEO plan with keywords that you …
Transform a simple WordPress site into a cutting-edge top performing powerhouse. WordPress plugins not only allow you to add great features and functionality to your website, but also speeds it up. Speeding up your website creates a better user experience. Here are 6 plugins recommended to help ramp up your website’s speed: AMP Back in …
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Similar to other platforms like Instagram or YouTube, TikTok Stories are videos or photos that disappear after 24 hours. However, the main difference is that users can publicly comment on TikTok stories like they when they engage with regular TikTok content. Rather than a private list of story views and replies, TikTok Stories will show …
