Narrow your focus to grow faster… Don’t be everything to everybody. Stop being everything to everybody. People want to work with and buy from companies that are the best at what they do. Your goal isn’t just to keep offering “stuff”, but to understand the needs and desires of your marketplace and the trends in …
The respected analyst for Morgan Stanley, Mary Meeker, gave her annual presentation to the Web 2.0 Summit in San Francisco on the state of the mobile market globally. One key statement she made is that the mobile market is growing faster than the desktop personal computer market did during the 1980s and 1990s, and that …
The mobile market is growing faster than the desktop Read More »
RT @nicocoetzee Google Ads Will Now Follow You Across The Web http://bit.ly/brzL7k
Good SEO is not “cheating the system,” or “manipulating search results.” Good SEO is part of a marketing plan that makes it more likely that the good content you create will be found by people who might be interested in what your web site has to offer. SEObyTheSea
Content is King. If you’re doing content marketing, you understand its importance, and the trust it builds with the community and your target audience. Content is at the heart of all your online marketing efforts because it not only engages readers, it also tells the search engines that you have something of value. SEO and …
SEO and content marketing: Creating content with keywords in mind Read More »
Optimizing your website for keyword search terms is only part of the optimization process. The vast majority of searches are performed using longer, more specific keyword phrases. When it comes to keyword research, these phrases are really nothing more than your core terms with key qualifiers added to them. Search Engine Guide
As a search engine marketing company, we are often asked if there’s a basic strategy when it comes to organic search engine optimization and paid search advertising. The true test of pursuing either an SEO campaign or PPC advertising (or both) is knowing that it all boils down to your company, its ROI objectives, budget, …
Search Engine Optimization and Paid Search: What Should Your Strategy Be? Read More »
The movement toward an integrated SEO strategy aligned with the rest of your PPC (Search Marketing) effort is a goal that we are hearing alot about these days. The goal is to achieve multiple paths to your website content with organic and paid search strategies. Once you set the foundation, there’s the need for continuous …
SEO & PPC (Search Marketing) A Winning Combination Read More »
Driving quality traffic to your homepage is important, but making the destination worthwhile is vital. Usability
Pay per click (PPC) or search engine marketing has become an integrated part of search engine optimization. Search Engine Marketing or PPC can help you obtain specific, pre-qualified, and quality traffic. PPC provides you with quality well-targeted traffic. Visitors are narrowed down into ‘qualified’ people who are actually looking for specific products and/or services that …
