B2B and B2C Website User Experiences Are Converging.
We often think of B2B buyers as this different group of “businessdecision-makers,” but it is important to remember that they are also B2Cbuyers in their personal lives. Make every experience epic for everyone. How do you deal with this paradigm shift? The solution is very simple. Remember the four Es: Make every experience epic for …
B2B and B2C Website User Experiences Are Converging. Read More »