RESPONSIVE DESIGN

That’s right Google favors websites that use responsive design and who are we to argue with Google?

WEBSITE SPEED

Page speed is a measurement of how fast the content on your page loads. The speed of your mobile site is a much more important signal now that Google is indexing mobile 1st.

KEYWORDS

The choice of keywords you target on your website is one of the major steps in the implementation of a successful SEO strategy. Try to focus keywords that matter the most while providing your reader with quality and useful content.

HIGH QUALITY, OPTIMIZED CONTENT

The choice of keywords you target on your website is one of the major steps in the implementation of a successful SEO strategy. Try to focus keywords that matter the most while providing your reader with quality and useful content.

UX & TECHNICAL SEO

This includes the overall experience from the initial interaction in the SERPs, to the landing page experience, and even the experience after they leave your site. Think about how you can help your users have the best possible experience while and what value you can provide to them during their visit.

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Make every experience epic for everyone.

How do you deal with this paradigm shift? The solution is very simple. Remember the four Es: Make every experience epic for everyone.

Here are three steps to get you started:

1. Interview Your Customers

Begin by doing research on your customers. You are not the customer. Don’t fall into the trap of an opinion-driven design. This is how many projects fail.

2. Develop Personas And CJMs

Develop buyer personas and customer journey mapping (CJM) research. Focus on documenting common steps and tasks that your users take on the website, paying special attention to their goals and what could get in their way. With personas and journeys documented, your team can find alignment and have a point of reference to ensure that what you end up building will be truly customer-centric.

3. Test With Real Users

Test early, and test often with real users (your customers or users fitting your personas). When you test your solutions with real users, you can catch and fix many more issues before your website is finalized. This saves time and money, as well as prevents embarrassments from happening once the new or redesigned experience is launched.

Ask yourself: What would be the cost of getting it wrong and losing even 5%, 10% or 20% of business because of misalignment with your B2B users? Remember, good UX can lead to good business, but bad UX can lead to bad business. Which one would you rather?

Ref: https://www.forbes.com/sites/forbestechcouncil/people/andrewkucheriavy/

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We live in a face paced world full of the need to get instant answers.    I find myself “Googling” things all day long especially on my mobile device.   I much like many of my friends want to be able to find answers to our questions as fast as possible — studies show that people really care about the speed of a page (I know I’ve been know to get frustrated when a page doesn’t load in less than 3 seconds).  Although speed has been used in ranking for some time, that signal was originally only focused on desktop searches.  Today Google announced that starting in July 2018, page speed will be a ranking factor for mobile searches.

The “Google Speed Update,” as we’re calling it, will only affect pages that deliver the slowest experience to users and will only affect a small percentage of those queries.  It applies the same standard to all pages, regardless of the technology used to build the page. The intent of the search query is still a very strong signal, so a slow page may still rank highly if it has great, relevant content.

Although there is no tool that directly indicates whether a page is affected by this new ranking factor, here are some resources that can be used to evaluate a page’s performance.

• Chrome User Experience Report, a public dataset of key user experience metrics for popular destinations on the web, as experienced by Chrome users under real-world conditions
• Lighthouse, an automated tool and a part of Chrome Developer Tools for auditing the quality (performance, accessibility, and more) of web pages
• PageSpeed Insights, a tool that indicates how well a page performs on the Chrome UX Report and suggests performance optimizations

Here are some stats to see how your website speed stacks up to industry benchmarks for mobile speed.

As always, if you have any questions or feedback, please visit our webmaster forums.

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Today a solid digital marketing strategy has become the new bread and butter of day to day business.  Your business’s success depends on the right type of digital strategy, and the right type of strategy can in turn lead to higher sales, new customers, and long-term growth.

Here are 4 tips to optimize your digital marketing strategy.

1. Prioritize customer needs over bells and whistles.

While your team is consumed with building your web presence and developing your product or service, it’s easy to lose sight of the customer you want to target. Look at how you can make improvements in user experience these improvements will increase conversion rates, and retargeting can pay huge dividends — tighten up the mousetrap first, then boost your efforts by complementing with a targeted adwords campaign. You’ll acquire and retain customers more cost-efficiently and save money for higher-risk marketing strategies.

2. Audit and update your SEO more often

You may know your product or service is great, but is it reaching all the people it could be? Search engine optimization can significantly help your brand reach the people who want what you’re offering. Industry experts recommend updating your SEO once a quarter; after all, Google updates its algorithm more than 500 times a year. Find the keywords that are making your business gain or lose traction in the search engine cycle in order to make your brand as discoverable and searchable as possible.

3. Make your marketing MOBILE

Even if a desktop version of your website looks great, be sure to check that it translates across devices. Consumers expect cohesion across platforms, and the better accessibility you provide your audience, the more likely those users are going to purchase.

Remember that authenticity reigns supreme in any of these strategies. Once you have that, an online presence allows you to connect with your audience in ways previously unknown and build a brand that they’ll continuously want to engage with.

4. Blogging as a lead generation tool

Speaking of SEO: Posting new relevant and valuable content will drives traffic to your website, while also increasing your ranking in search engines. In fact, marketers who blog are 13 times more likely to experience positive return on investment, and companies that blog generate 67 percent more leads than those who don’t.

Each post you create is one more webpage indexed on your website, making it more likely customers will find you when searching online. It also indicates to the search engines that your website is generating new content, which will help your content move to the top of search engine results. Further, blogging gives your brand a voice, and 91 percent of clients say they are more likely to purchase from a brand that is authentic rather than generic.

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Web design trends you should consider using in 2018.

Balancing website aesthetics AI, and functionality is a difficult act, but if you get it right you’ll set yourself up for increased user engagement and higher conversion rates. Here are a few trends that  can improve your online presence.

1. Mobile Website Design/Responsive Web Design
2. Machine Learning & AI (Artificial Intellegence)
3. Website Grid Layouts
4. Bold Fonts & Eye Catching Colors
5. More Advanced Scroll Triggered Animations
6. Micro-Interactions
7. Top Sticky Elements vs. Bottom Sticky Elements
8. Scalable Graphics

Want more details read more here about the > Website Design Trends to Watch in 2018

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There’s a new generation of B2B buyers out there. In the past, companies relied on good ole’boy personal relationships to increase business. Whether it was in-person, at industry events, or over the phone, the human element between business and customer played a pivotal role in business growth. But the digital world has changed that dynamic.

B2B customers today do not expect to interact with a salesperson until it’s time to close the deal. More importantly, they expect the same digital experiences and features that they encounter as consumers, and hold brands accountable to frictionless mobile experiences regardless of their industry.   Read More about Google B2B

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