When deciding if a custom web design is the way to go or if a website template is a better choice keep in mind that you want your business to stand out from the crowd and be memorable.   While a website template may be the lower cost alternative, you definitely get what you pay for.  The more professional looking your business appears, the more creditable it looks.  Lastly, custom built websites are great for ensuring that your brand is properly represented on the web, and for providing you with the tools you need to get the most out of your interactions with clients online. Custom built sites also leverage professional expertise in usability and design to handle the strategic oversight of how the business will evolve with technology.