SEO or PPC? What are B2B’s investing Marketing dollars in..

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In the battle for marketing dollars, many businesses are torn between search engine optimization (SEO) and pay-per-click (PPC) advertising.  In a recent survey, 72 percent of businesses surveyed reported they plan to spend more on PPC in 2014, up from 70 percent who increased spending in 2013. Google AdWords was by far the area where …

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