RESPONSIVE DESIGN

That’s right Google favors websites that use responsive design and who are we to argue with Google?

WEBSITE SPEED

Page speed is a measurement of how fast the content on your page loads. The speed of your mobile site is a much more important signal now that Google is indexing mobile 1st.

KEYWORDS

The choice of keywords you target on your website is one of the major steps in the implementation of a successful SEO strategy. Try to focus keywords that matter the most while providing your reader with quality and useful content.

HIGH QUALITY, OPTIMIZED CONTENT

The choice of keywords you target on your website is one of the major steps in the implementation of a successful SEO strategy. Try to focus keywords that matter the most while providing your reader with quality and useful content.

UX & TECHNICAL SEO

This includes the overall experience from the initial interaction in the SERPs, to the landing page experience, and even the experience after they leave your site. Think about how you can help your users have the best possible experience while and what value you can provide to them during their visit.

Call us today 248-528-3600

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Which monster most resembles your marketing strategy style.

GHOST

Are you haunting your clients with too many emails, phone calls or letters? We understand the impulse — after all, staying in touch with your clients after a completed transaction will keep you from blindsiding them with communication when you’re ready to ask for their business or for referrals. However, we’ve all hit the unsubscribe button when a company sends us too many emails. 

Don’t get GHOSTED.

VAMPIRE

Hey there, bloodsucker. While your intentions may be in the right place, if you’re reaching out to your clients with only information about you or your company, you’re probably sending the wrong message. 

Wake up vampire its not all about you.

MUMMY

Are you still sending snail mail? If so you might be wrapped up in old-school marketing way of thinking. Do you know how many of those letters are going directly into the recycling bin without being opened? 

Things like snail mail, fax and ads in yellow pages are mummified, not because they’re uncool, but because there’s no way to track your return on investment.

STOP the madness Mummy.

ZOMBIE

If you’re not doing anything at all to stay in touch with your clients, consider yourself a marketing zombie. 

You might be extra busy, you might think, “I have all the business I need,” or you might not want to “annoy” your clients. The fact is this: if you’re not keeping your name in front of your clients.

You’re NOT a ZOMBIE right?

WEREWOLF

It must be a full moon, because that’s the only time your clients hear from you. If you’re only contacting your client when it’s time for them to renew their policy, upgrade their plumbing, refinance their home, etc., then you are a werewolf. 

Your Customers Aren’t Werewolves; Stop Looking for a Marketing Silver Bullet

Bringing your monstrous marketing habits under control might take some effort, but your clients and your bottom line will thank you. Now that you’re on your way back to humanity, go forth and terrorize the neighborhood no more! (And have a few pieces of candy. You’ve earned it.)

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The post Google’s latest update. 3,234 Algorithm Updates in the past year! appeared first on Miller Media, Digital Marketing Agency, PPC, Industrial Web Design, WordPress.

1. Conduct Keyword Research to Find Search Terms People Are Likely to Use

Well, the first step in Google News optimization is conducting keyword research to find 85% of the news search terms that people are likely to use. How do you do that?

2. Write a Clear, Concise Headline

Despite getting revamped, Google News continues to rely heavily on page titles to determine ranking.

3. Use Subheads & Text Formatting for Emphasis

What about subheads? Well, they’re a good place to incorporate additional keywords that aren’t in your headline.

They also provide early supplemental guidance to readers as they decide whether to continue reading longer news content.

4. Question the Conventional Wisdom That Says: Keep It Short

Now, I’m often asked, “How long should optimized news content be?”

But, there is no simple formula for calculating how long your article or release should be in order to be optimized for Google News.

But, it’s time to question the conventional wisdom that says: Keep it short.

5. Include Photos & Videos

Although rich textual content is important, so are photos and videos.

Google News displays images associated with articles included in its index, although it sometimes pairs relevant images with articles from different sources.

6. Add Meaningful Links

It’s okay to use links in your story or release to direct your audiences to relevant additional content.

This includes:

• Sidebars and photo galleries for readers.
• Campaign-specific landing pages and product purchase pages for customers.

I should remind you that Google is constantly changing. This year Google updated algorithms 3,200 times.

So, I should probably add a “Best if used by (or before)” date to some of the tips in this article.

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Which was better?

Which one should you put your resources into?

Honestly, I thought we’d settled this argument a long time ago:

You need both! Duh!

But recently, the topic came up again amongst some of my clients.

I can see why. If you weren’t part of the original discussion, this conclusion might not seem so obvious.

Therefore, allow me to use this article to express a few forgotten truths in the SEO versus PPC debate.

1. Paid Search Can’t Replace Organic (& Vice Versa)

2. Neither SEO nor PPC Is Free

3. It’s Not a Zero-Sum Game

4. Statistics Can Be Deceiving

5. Look Beyond Traffic to Leads & Conversions

SEO or PPC? Choose Both!

When people ask whether they should choose SEO or PPC, make the argument that they shouldn’t make a choice at all.

Because neither is a substitute for the other.

And when you harness them together, you get the best of both.

The post SEO & PPC. Why you need both. appeared first on Miller Media, Digital Marketing Agency, PPC, Industrial Web Design, WordPress.

More and more often we are often asked why a new website will help improve SEO. There are plenty of reasons — and none of them are a bad idea.

Having a website that is optimized properly is critical in your websites online success. Of course, businesses can find customers using other means, but users will still expect the business to have a website — to obtain more information about products, services, and the brand as a whole.

WHY A WEBSITE REDESIGN ENHANCES SEO

1. Capitalize On the Latest SEO Trends

2. Improve user experience

3. Search Engines & Visitors Want New Information

4. You can target new keywords or improve on your existing ones.

Read More: Website Redesign & SEO

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Google’s RankBrain is an algorithm that uses machine learning and artificial intelligence to rank results based on feedback from searcher intent and user experience.

RankBrain has in some ways changed those run-of-the-mill SEO keyword research strategies you may have used in the past. It is all about searcher intent when it comes to the future of ranking, so it’s time to adjust your keyword research strategy.

Diving deep to learn what makes RankBrain tick, here are 15 actionable tips to improve your SEO rankings.

Here are 15 SEO Tips To Improve Your SEO Rankings:

1. Rethink synonymous long-tail keywords

2. Leverage medium-sized keywords

3. Add more LSI keywords

4. Make your title tags emotional

5. Use brackets in your titles

6. Use power words

For some time now, marketers have been talking about 2020 as the start of the future. With 2018 underway, that “future” is another year closer. For marketers who don’t want to be left behind, it’s time to take stock of what’s possible today so you can be ready for the future of marketing.

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Today a solid digital marketing strategy has become the new bread and butter of day to day business.  Your business’s success depends on the right type of digital strategy, and the right type of strategy can in turn lead to higher sales, new customers, and long-term growth.

Here are 4 tips to optimize your digital marketing strategy.

1. Prioritize customer needs over bells and whistles.

While your team is consumed with building your web presence and developing your product or service, it’s easy to lose sight of the customer you want to target. Look at how you can make improvements in user experience these improvements will increase conversion rates, and retargeting can pay huge dividends — tighten up the mousetrap first, then boost your efforts by complementing with a targeted adwords campaign. You’ll acquire and retain customers more cost-efficiently and save money for higher-risk marketing strategies.

2. Audit and update your SEO more often

You may know your product or service is great, but is it reaching all the people it could be? Search engine optimization can significantly help your brand reach the people who want what you’re offering. Industry experts recommend updating your SEO once a quarter; after all, Google updates its algorithm more than 500 times a year. Find the keywords that are making your business gain or lose traction in the search engine cycle in order to make your brand as discoverable and searchable as possible.

3. Make your marketing MOBILE

Even if a desktop version of your website looks great, be sure to check that it translates across devices. Consumers expect cohesion across platforms, and the better accessibility you provide your audience, the more likely those users are going to purchase.

Remember that authenticity reigns supreme in any of these strategies. Once you have that, an online presence allows you to connect with your audience in ways previously unknown and build a brand that they’ll continuously want to engage with.

4. Blogging as a lead generation tool

Speaking of SEO: Posting new relevant and valuable content will drives traffic to your website, while also increasing your ranking in search engines. In fact, marketers who blog are 13 times more likely to experience positive return on investment, and companies that blog generate 67 percent more leads than those who don’t.

Each post you create is one more webpage indexed on your website, making it more likely customers will find you when searching online. It also indicates to the search engines that your website is generating new content, which will help your content move to the top of search engine results. Further, blogging gives your brand a voice, and 91 percent of clients say they are more likely to purchase from a brand that is authentic rather than generic.

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1. Do a Website Content Audit

Does your website copy convey the message you want your potential clients to know about your business and does it include industry terms?  Website Content/Copy audits are the single best way to expose  issues that are likely harming your SEO performance. The truth is that many websites online are littered with thin, low-quality, and even outdated content.

2. Target Low Hanging Fruits

The more targeted your content is to your potential client the more success you will have generating quality leads to your website.

One of my favorite methods for getting quick SEO wins is to target low-hanging fruits.  What does that mean?

It means that you identify pages on your site that are ranking on the second page of Google. After you identify these pages, you need to make an effort to “beef them up”. That means improving the quality of the page by either adding more words, adding video, adding audio, or improving the overall readability and design of the page.

A combination of all of these elements would produce the best results.

3. Care About Your Websites User/Technical Performance

There is a tendency in the SEO industry for people to overvalue backlinks and undervalue user experience.  We believe that if users cannot navigate thru your website with ease how do you expect the search engines to do so?  Usability plays a large role in this, with the right foundation you can generate a better return from your website.

This time of year can be overwhelming with the holiday, don’t let your momentum die keep the leads coming thru the holidays!  If you need any help implementing any of these steps please give us a call.  We can help you tackle any website SEO project.

You can reach us at 248.528.3600.

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Just how important are Google’s online reviews for your business?   Well, according to a recent survey, they are extremely important. The survey highlights 5 mind-blowing stats, but three of them stand out >  5 ways Google Reviews Positively Impact Your Business

The post How Google Customer Reviews Positively Impact Your Website’s SEO appeared first on Miller Media, Digital Marketing Agency, PPC, Industrial Web Design, WordPress.