Google has changed dramatically since the “beta” version was launched back in January 1996. And many of the best practices for optimizing your website content have changed significantly, too. So, how do you optimize your website content for Google visibility and traffic today? 1. Conduct Keyword Research to Find Search Terms People Are Likely to …
WordPress is one of the easiest and most robust ways to share your business on the web. WordPress, a content management system (CMS), is the ideal tool for entrepreneurs and companies to showcase their products and services, help their search engine ranking, and market themselves to prospective customers. It helps you share your story with …
What you should know about Google’s Core Updates Everyday, Google usually releases one or more changes designed to improve their search results. Most aren’t noticeable but as a whole they help Google incrementally continue to improve. Key is to focus on content As explained, pages that drop after a core update don’t have anything wrong …
Google continues to make changes, you should continue to invest in improving your web site, do not let your website sit idle. Why should you care? If anything is true in SEO (Search Engine Optimization), it is that we can always expect change. Google has made many changes to its algorithms over the years and …
Google made 3,200 changes to search in the past year Read More »
For years, people in this industry debated the merits of paid search advertising (PPC, Pay-Per-Click) versus organic search marketing (SEO, Search Engine Optimization). Which was better? Which one should you put your resources into? Honestly, I thought we’d settled this argument a long time ago: You need both! Duh! But recently, the topic came up …
Gone are the days when it was sufficient to just own a website. Users are way more savvy and picky these days, with all the information available, and so many brands and businesses competing for their attention its easy to get lost amongst your competition. It’s imperative that you maintain and keep your website fresh …
We often think of B2B buyers as this different group of “businessdecision-makers,” but it is important to remember that they are also B2Cbuyers in their personal lives. Make every experience epic for everyone. How do you deal with this paradigm shift? The solution is very simple. Remember the four Es: Make every experience epic for …
B2B and B2C Website User Experiences Are Converging. Read More »
What is Google click id? Gclid, also knows as a “Google Click ID” , Google Click Identifier,” and “auto-tagging” is a tracking identifier that is generated when someone searches one of your targeted keywords and clicks on your google ad. Every time your ad gets clicked on through Google Ads, a Gclid will be added …
There were massive changes over at Google with Adwords being rebranded as Google Ads, the new Google Ads interface and the launch of numerous new campaign types, features, enhancements, targeting options and tools. If you’re an advertiser who wants to start capitalizing on the enormous number of searches that take place on Google daily, and quickly …
Pay-per-click advertising, also known as PPC, is more or less exactly what it sounds like: you pay each time a potential customer clicks on your advertisement. These PPC ads come in many forms and are available on a variety of platforms, namely on Google, Yahoo, Bing and social media sites. Google Pay Per Click (PPC) ads appear at the top of the search …
