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Why Photo Optimization Is Important For SEO

Believe it or not, search engine optimizing your images is almost as important as optimizing your website. A sizable percentage of search engine users are just as likely to do a Google image search as they are to search for keywords. If you’re not properly optimizing your images for Google’s search engine, you’re missing out …

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PPC and SEO Are Better When Used Together

Many people approach SEO and PPC as completely separate strategies. There are many ways in which SEO and PPC efforts complement each other, and lead to a more successful search strategy. And while they are different in many ways, it can be helpful to think of SEO and PPC as being two sides of the …

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Linking Strategies to Drive Traffic to Your Website

It’s important to remember that linking strategies take time. Link popularity helps search engines determine the relevance of your site. They look at not only the number of incoming links you have but also the quality of those links. While this possibility shouldn’t be overlooked, it’s also important to understand that search engines look to …

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