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When should I update my website?

Ask yourself each of these questions counting yes and no’s.  The more time you answered yes, the more likely your site is showing its age. Has the main message of my business evolved? Has my content strategy changed? (I’m now doing more publishing, events, promotions, etc.) Has my industry evolved? Are people in my business …

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Google Ads (AdWords/PPC) Trends

The Most Critical Google Ads (AdWords or PPC) Trends Search engine marketing (SEM) or #PPC has been a game-changing marketing tool for companies for the last ten years. But today, creating a simple ad is not enough to keep driving traffic to websites. Paid search has become so complex that it is more difficult than …

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How a website redesign can enhance your SEO strategy.

YES a website redesign can improve your SEO strategy! More and more often we are often asked why a new website will help improve SEO. There are plenty of reasons — and none of them are a bad idea. Having a website that is optimized properly is critical in your websites online success. Of course, …

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6 Website Flaws That Will Chase Your Customers to a Competitor

Your website is the first impression you make on a user and the last you leave. It will either provide an enjoyable experience or a frustrating one. It has the power to either engage your customers or deter them, inviting them to make an interatction or encouraging them to seek out a competitor instead. When …

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Internal Linking Strategies for Better SEO!

8 things that must be present in your site’s internal linking structure. Keep a shallow website architecture. Make sure all important pages are linked Keep the number of links per page at a minimum Use keywords in anchor text. Make sure image links have alt attributes Duplicate links to the same URL – A hard …

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What a users wants from your website.

Putting yourself in the shoes of your website visitors ensures that your website gives your target audience exactly what they want. While it’s a simple task to figure out basics about your typical site visitor, it isn’t always as easy to figure out what each individual user wants from your site. Here are are some …

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The importance of page speed in Google mobile search ranking

Google’s New Speed Update is now rolling out for all users. We live in a face paced world full of the need to get instant answers.    I find myself “Googling” things all day long especially on my mobile device.   I much like many of my friends want to be able to find answers …

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Why Google is forcing you to have an SSL Certificate on your website

SSL Certificates – Why HTTPS Matters  – Why Google is forcing you to have an SSL Certificate. Don’t have an SSL Certificate? Google is going to flag your website this year! We turn to the internet for everything. From selling to buying, it is the introduction of an E-world. With this dominating trend, online security …

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