“Should I compare my product to my competitors online?” According to Google more clients are looking for alternate brands to source. 60% growth of online users are now utilizing the search string “similar to” or “brands like” when looking for a new products. Read the article here: A new wrinkle in comparison shopping.
When developing a website its important to optimize for Google and People! Despite all the technical tasks that you need to perform for online marketing, humans are the be-all end-all of your site.
Steps to Improve Your Google Search Rankings Google’s RankBrain is an algorithm that uses machine learning and artificial intelligence to rank results based on feedback from searcher intent and user experience. RankBrain has in some ways changed those run-of-the-mill SEO keyword research strategies you may have used in the past. It is all about searcher …
Optimize Your Landing Pages to Drive Conversions: Tips from Google It is so hard to build an online search marketing campaign (adwords/ppc), to be successful it’s crucial to keep customers interested with a great site. Design and usability are important. Also important still is speed; users love fast sites. One of the biggest improvements you …
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A Responsive Mobile Friendly Website provides a predictable experience, it boosts SEO, and improves website traffic.
Here’s How A Website Redesign Can Benefit Your Industrial Business For many business owners who started their website at the beginning of their life cycles, they have yet to fully redesign their website. These websites have not been updated in years which bog down the website and greatly reduce its viability on Google. Nothing can …
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It’s Safer Internet Day! Help your kids Be Internet Awesome! This Google Initiative is helping kids be safe, confident explorers of the online world. Google is instilling THE FUNDAMENTALS “The Internet Code of Awesome” 1. Be Internet Smart- Share With Care 2. Be Internet Alert- Don’t Fall or Fake 3. Be Internet Strong …
Super Bowl LII The Biggest Ad Day of the Year! For some marketers, Sunday is literally the biggest ad day of the year, with big-budget ads and the biggest TV audience they’re likely to get.
Today a solid digital marketing strategy has become the new bread and butter of day to day business. Your business’s success depends on the right type of digital strategy, and the right type of strategy can in turn lead to higher sales, new customers, and long-term growth.
What is Google’s Mobile-First Index? Google will roll out the mobile-first-index sometime in 2018. The search engine will index the web from the point of view of a mobile user. Google will use the mobile version of a site as it’s PRIMARY search engine index. Sites that do not display the same content as the …
Is your website ready for Google’s Mobile-First Index? Read More »
