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3 Ways Customer Website Optimization is a lot like Fishing

How can you optimize your website content for an audience if you don’t know who they are or what they want? This customer-centric approach to marketing is one that we have been advocating for years!  Here are 3 Ways Customer Website Optimization is a lot Like Fishing.

My Site’s Ranking on Google Tanked. What Happened?

Based on the happenings over the past few weeks we have been flooded with calls from new companies (coincidentally none of which are our existing clients) whose rank on Google has dropped dramatically over the past month.  Websites affected by this recent change in Google’s algorithm might not be easily recognizable as spamming without deep …

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What B2B website visitors need from you!

Your B2B website strategy boils down to figuring out what your current and potential customers want online and then meeting that desire online. As more small businesses continue to launch or upgrade their Web presence, we’ll have to learn a few things in order to maximize that digital migration. You have to prepare your website and …

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