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Ever wonder why your analytics has been showing greater numbers for (direct) website traffic sources?

Since last September, people using Safari on iOS devices and searching on Google have appeared to publishers as if they came directly to their sites, not via Google. Now, the problem has ended, with iOS now apparently having been upgraded to support the “meta referrer” tag. When iOS 7 is released to the masses, expect …

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What to expect in the next few months in terms of SEO for Google via Matt Cutts

Matt Cutts, Google’s head of search spam addressed 10 key points on what to expect in the next few months from Google regarding SEO.    #1- The next generation Penguin update, Penguin 4 (AKA Penguin 2.0), which is expected to launch in the next few weeks.  The new Google SEO updates will help improve search results …

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Benefits of Pay-Per-Click (PPC) Management

A well managed and optimized PPC campaign can be considered a cost-effective form of advertising.  PPC is designed to reach individual visitors who have already expressed interest in your product or service offer by selecting and clicking on a specific advertisement.  We’ve outlined 5 reasons why you should have a managed paid search campaign for …

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