Digital marketing is not one size fits all. Your strategy depends on your business, market and goals. An integrated approach is the perfect mix to accomplish your goals and capture leads online.

Do SEO And PPC Make Good Partners?

Usually.

You can balance SEO and PPC to make them work synergistically, negating their respective downsides. For example, you can apply the keyword and conversion data from your PPC campaign to your SEO strategy, or you can use both strategies to target your audience at every point of the customer journey.

An integrated strategy can optimize both PPC and SEO to increase visibility, drive traffic and provide an overall better experience. It could be the exact digital marketing game plan your business needs.

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Miller Media’s top priority is to ensure the health and safety of our employees and clients. We are here for you!

We are operating at full capacity, business as usual! We are here to support your digital needs to keep your business moving forward together!

Like many companies, Miller Media has pivoted to working from home until April 30th.

We are available at 248-528-3600, our cell phones and our work email.

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In the long-term, Chrome’s goal will be to identify and badge websites offering “high-quality” experiences, which may include other factors beyond just the website’s speed. However, the goal will be to make these “good user experiences” something any quality web developer can achieve.

A faster, more user friendly web benefits Google, as it helps the company cater to its primarily mobile users. Since 2015, the majority of Google users start their searches from mobile devices. But that shift has required new ways of indexing and ranking pages and serving users whose connection speeds vary and who may not have powerful devices.

Google now indexes website using mobile first technology when indexing its pages, and it offers fast AMP pages to help mobile users get to information more quickly. It makes sense that a next step would be to nudge site owners themselves to speed things up or risk getting labeled as a “slow” website.

Speed has been one of Chrome’s core principles since the beginning – constantly working to give users an experience that is instant as they browse the web. We have all visited web pages we thought would load fast, only to be met by an experience that could have been better.

We have always believed that user experience should be important and always evolving. Having a stale outdated slow website is no longer an option. “The web can do better.” a philosophy that we stand behind with Google.

Does your website load slow? We can find out with a free evaluation. Call us today.

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Which monster most resembles your marketing strategy style.

GHOST

Are you haunting your clients with too many emails, phone calls or letters? We understand the impulse — after all, staying in touch with your clients after a completed transaction will keep you from blindsiding them with communication when you’re ready to ask for their business or for referrals. However, we’ve all hit the unsubscribe button when a company sends us too many emails. 

Don’t get GHOSTED.

VAMPIRE

Hey there, bloodsucker. While your intentions may be in the right place, if you’re reaching out to your clients with only information about you or your company, you’re probably sending the wrong message. 

Wake up vampire its not all about you.

MUMMY

Are you still sending snail mail? If so you might be wrapped up in old-school marketing way of thinking. Do you know how many of those letters are going directly into the recycling bin without being opened? 

Things like snail mail, fax and ads in yellow pages are mummified, not because they’re uncool, but because there’s no way to track your return on investment.

STOP the madness Mummy.

ZOMBIE

If you’re not doing anything at all to stay in touch with your clients, consider yourself a marketing zombie. 

You might be extra busy, you might think, “I have all the business I need,” or you might not want to “annoy” your clients. The fact is this: if you’re not keeping your name in front of your clients.

You’re NOT a ZOMBIE right?

WEREWOLF

It must be a full moon, because that’s the only time your clients hear from you. If you’re only contacting your client when it’s time for them to renew their policy, upgrade their plumbing, refinance their home, etc., then you are a werewolf. 

Your Customers Aren’t Werewolves; Stop Looking for a Marketing Silver Bullet

Bringing your monstrous marketing habits under control might take some effort, but your clients and your bottom line will thank you. Now that you’re on your way back to humanity, go forth and terrorize the neighborhood no more! (And have a few pieces of candy. You’ve earned it.)

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To celebrate the Silicon Valley Giant here are 21 fun facts you probably didn’t know:

– Google was created by two Stanford University students Larry Page and Sergey Brin in 1998.

– While the company was founded on September 4, no one can pinpoint a particular date for Google’s birthdate. Since 2006, the celebration has been on September 27.

– Google is today considered as one of the ‘Big Four’ technology companies, alongside Amazon, Apple, and Facebook.

– Google was originally called BackRub in 1996. It is believed the name was a nod to the retrieving backlinks, based on the “web crawler” Page and Brin were working on during their Stanford days.

– On September 15, 1997, Page and Brin registered their project as Google. This was based on the mathematical term ‘googol’ which is one followed by 100 zeros.

– Google owns domains for the common misspellings of its own name, such as gooogle.com, gogle.com and googlr.com

– Google remained the world’s most visited website in 2019, as per Lifewire. It is even the top search item on other search engines such as Bing.

– Google is so popular that it has entered the common lexicon. It was officially added as a verb to the Merriam-Webster dictionary in 2006.

– Google’s initial public offering (IPO) took place on August 19, 2004. At IPO, the company offered 19,605,052 shares at a price of $85 per share.

– Google’s headquarter is known as the Googleplex is based in California’s Silicon Valley.

– Google was the first big tech company to offer free meals to employees. It also allows employees to bring in their dogs to work.

– Google employees in the US get death benefits which guarantee that the surviving spouse will receive 50 percent of their salary every year for the next decade.

– The Google logo that the company used from 1998 had the first capital G in green, subsequent logos have had the G in blue.

– The Google logo also goes colorless on days to mark major tragedies.

– Google’s first doodle was a Burning Man stick figure created in August 1998 to mark the Burning Man festival.

– Gmail was launched on April Fool’s Day that led to many people thinking that the application was a joke.

– Google’s search bar has a nifty feature that helps users with pronouncing big numbers. For instance, if you key in the number in this format: ‘17034=english’ and hit enter, the results will show: seventeen thousand thirty-four.

– Launched 2001, the Google Image Search was inspired by the worldwide interest in singer Jennifer Lopez’s 2000 Grammy outfit.

– Google’s Android operating system owns 87 percent of the Operating System market share worldwide.

– As part of its green initiative, Google rents 200 goats (plus herder and a border collie) to “mow” the weeds and brush around headquarters.

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With this in mind, it’s crucial to ensure your website chooses the correct type of content — whether it be graphics, a blog, charts, or videos — to suit the needs of your intended users. This will help generate traffic, while strengthening its credibility and relevance.

In August Google updated yet another alogorithm. The lastest Google Algorithm update stresses the importance of NEW fresh RELEVENT content. Now is the time to make sure you are producing quality website content.

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Everyday, Google usually releases one or more changes designed to improve their search results. Most aren’t noticeable but as a whole they help Google incrementally continue to improve.

Key is to focus on content

As explained, pages that drop after a core update don’t have anything wrong to fix. This being said, we understand those who do less well after a core update change may still feel they need to do something. We suggest focusing on ensuring you’re offering the best content you can. That’s what our algorithms seek to reward.

Recovering and more advice

A common question we hear after a core update is how long does it take for a site to recover, if it improves content?

Broad core updates tend to happen every few months. Content that was impacted by one might not recover – assuming improvements have been made – until the next broad core update is released.

However, Google is constantly making updates to their search algorithms, including smaller core updates. They don’t announce all of these because they’re generally not widely noticeable. Still, when released, they can cause content to recover if improvements warrant.

Do keep in mind that improvements made by site owners aren’t a guarantee of recovery, nor do pages have any static or guaranteed position in Google search results. If there’s more deserving content, Google will continue to rank well with their systems.

It’s also important to understand that search engines like Google do not understand content the way human beings do. Instead, they look for signals they can gather about content and understand how those correlate with how human beings assess relevance. How pages link to each other is one well-known signal that Google uses. But they also use many more, which they don’t disclose to help protect the integrity of Google search results.

Of course, no improvement made to Google Search is perfect. This is why Google is constantly improving & updating. Google takes in more feedback, does more testing and keeps working to improving their ranking systems. This work means that content might recover in the future, even if a content owner makes no changes. In such situations, Googles continued improvements might assess such content more favorably.

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Why should you care?  If anything is true in SEO (Search Engine Optimization), it is that we can always expect change. Google has made many changes to its algorithms over the years and continues to release algorithmic updates to improve usability and improve relevancy. You cannot just sit idle and expect rankings today will be the same tomorrow. As Google continues to make changes, your web site must continue to improve to gain and maintain rankings in Google search.

Google made over 3,200 changes to its search system last year alone. Google wrote, “Our search algorithms are complex math equations that rely on hundreds of variables, and last year alone, we made more than 3,200 changes to our search systems.”

3,200 changes! Yes, Google has for a while said it makes, on average, several changes to search per day, and 3,200 changes per year would be about several per day. So what have you done today to increase your visibility online?

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Gclid, also knows as a “Google Click ID” , Google Click Identifier,” and “auto-tagging” is a tracking identifier that is generated when someone searches one of your targeted keywords and clicks on your google ad. Every time your ad gets clicked on through Google Ads, a Gclid will be added to the end of the link.
 

Why Use Google click id?

Google Click ID passes data from your Google Ads account to your Google Analytics account automatically, without having to create multiple, lengthy URLs. Enabling a Gclid will save you time and track the campaign, cost-per-click, sessions, bounce rate, ad group targeting, keyword targeting, which ad was driving clicks, and conversion data.

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If you’re an advertiser who wants to start capitalizing on the enormous number of searches that take place on Google daily, and quickly earn the attention you need to generate quality leads, there’s no better way to start than by starting a Google Ads campaign.

Here are 10 benefits to Google Ads:

1. Google’s massive reach

2. Capabilities that allow for a range of targeting

3. Harness buyer intent

4. Maintain full control of your campaign at all times.

5. Manage a budget

6. See results in an easy to read format

7. Get quicker results than SEO.

8. Build brand awareness

9. Earn more conversions

10. Maxamize ROI with different strategies.

Consumers make more than 160 BILLION searches on Google alone…so what are you waiting for? Let’s get started on a campaign today!

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