In the long-term, Chrome’s goal will be to identify and badge websites offering “high-quality” experiences, which may include other factors beyond just the website’s speed. However, the goal will be to make these “good user experiences” something any quality web developer can achieve.

A faster, more user friendly web benefits Google, as it helps the company cater to its primarily mobile users. Since 2015, the majority of Google users start their searches from mobile devices. But that shift has required new ways of indexing and ranking pages and serving users whose connection speeds vary and who may not have powerful devices.

Google now indexes website using mobile first technology when indexing its pages, and it offers fast AMP pages to help mobile users get to information more quickly. It makes sense that a next step would be to nudge site owners themselves to speed things up or risk getting labeled as a “slow” website.

Speed has been one of Chrome’s core principles since the beginning – constantly working to give users an experience that is instant as they browse the web. We have all visited web pages we thought would load fast, only to be met by an experience that could have been better.

We have always believed that user experience should be important and always evolving. Having a stale outdated slow website is no longer an option. “The web can do better.” a philosophy that we stand behind with Google.

Does your website load slow? We can find out with a free evaluation. Call us today.

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Everyday, Google usually releases one or more changes designed to improve their search results. Most aren’t noticeable but as a whole they help Google incrementally continue to improve.

Key is to focus on content

As explained, pages that drop after a core update don’t have anything wrong to fix. This being said, we understand those who do less well after a core update change may still feel they need to do something. We suggest focusing on ensuring you’re offering the best content you can. That’s what our algorithms seek to reward.

Recovering and more advice

A common question we hear after a core update is how long does it take for a site to recover, if it improves content?

Broad core updates tend to happen every few months. Content that was impacted by one might not recover – assuming improvements have been made – until the next broad core update is released.

However, Google is constantly making updates to their search algorithms, including smaller core updates. They don’t announce all of these because they’re generally not widely noticeable. Still, when released, they can cause content to recover if improvements warrant.

Do keep in mind that improvements made by site owners aren’t a guarantee of recovery, nor do pages have any static or guaranteed position in Google search results. If there’s more deserving content, Google will continue to rank well with their systems.

It’s also important to understand that search engines like Google do not understand content the way human beings do. Instead, they look for signals they can gather about content and understand how those correlate with how human beings assess relevance. How pages link to each other is one well-known signal that Google uses. But they also use many more, which they don’t disclose to help protect the integrity of Google search results.

Of course, no improvement made to Google Search is perfect. This is why Google is constantly improving & updating. Google takes in more feedback, does more testing and keeps working to improving their ranking systems. This work means that content might recover in the future, even if a content owner makes no changes. In such situations, Googles continued improvements might assess such content more favorably.

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Why should you care?  If anything is true in SEO (Search Engine Optimization), it is that we can always expect change. Google has made many changes to its algorithms over the years and continues to release algorithmic updates to improve usability and improve relevancy. You cannot just sit idle and expect rankings today will be the same tomorrow. As Google continues to make changes, your web site must continue to improve to gain and maintain rankings in Google search.

Google made over 3,200 changes to its search system last year alone. Google wrote, “Our search algorithms are complex math equations that rely on hundreds of variables, and last year alone, we made more than 3,200 changes to our search systems.”

3,200 changes! Yes, Google has for a while said it makes, on average, several changes to search per day, and 3,200 changes per year would be about several per day. So what have you done today to increase your visibility online?

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Today a solid digital marketing strategy has become the new bread and butter of day to day business.  Your business’s success depends on the right type of digital strategy, and the right type of strategy can in turn lead to higher sales, new customers, and long-term growth.

Here are 4 tips to optimize your digital marketing strategy.

1. Prioritize customer needs over bells and whistles.

While your team is consumed with building your web presence and developing your product or service, it’s easy to lose sight of the customer you want to target. Look at how you can make improvements in user experience these improvements will increase conversion rates, and retargeting can pay huge dividends — tighten up the mousetrap first, then boost your efforts by complementing with a targeted adwords campaign. You’ll acquire and retain customers more cost-efficiently and save money for higher-risk marketing strategies.

2. Audit and update your SEO more often

You may know your product or service is great, but is it reaching all the people it could be? Search engine optimization can significantly help your brand reach the people who want what you’re offering. Industry experts recommend updating your SEO once a quarter; after all, Google updates its algorithm more than 500 times a year. Find the keywords that are making your business gain or lose traction in the search engine cycle in order to make your brand as discoverable and searchable as possible.

3. Make your marketing MOBILE

Even if a desktop version of your website looks great, be sure to check that it translates across devices. Consumers expect cohesion across platforms, and the better accessibility you provide your audience, the more likely those users are going to purchase.

Remember that authenticity reigns supreme in any of these strategies. Once you have that, an online presence allows you to connect with your audience in ways previously unknown and build a brand that they’ll continuously want to engage with.

4. Blogging as a lead generation tool

Speaking of SEO: Posting new relevant and valuable content will drives traffic to your website, while also increasing your ranking in search engines. In fact, marketers who blog are 13 times more likely to experience positive return on investment, and companies that blog generate 67 percent more leads than those who don’t.

Each post you create is one more webpage indexed on your website, making it more likely customers will find you when searching online. It also indicates to the search engines that your website is generating new content, which will help your content move to the top of search engine results. Further, blogging gives your brand a voice, and 91 percent of clients say they are more likely to purchase from a brand that is authentic rather than generic.

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6 steps to align your content against the Google Panda Algorithm.  

What is “content quality”? How do you improve it, increase your Google rank, and keep panda from devaluing your content?

Content quality comes up more and more in Google SEO context. Focusing on content quality is the most underutilized SEO tactic, and low value content is one of the major causes of manual and algorithmic Google penalties, notably Google Panda.

For those of you who don’t know, the algorithm Google Panda is a special “filter” designed to de-rank low quality content, and since 2016, it’s a part of the search engine’s core ranking algorithm. This means that Panda updates are now rolled out faster and more frequently than ever before, with more sites affected by the update.

Here are the 6 essential steps to audit your content against poor quality and fix the issues you find. Here are some useful strategies to help you align your content with the Google Panda Algorithm>

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In order to remain dominant in the search world, Google introduced several now-infamous adjustments to its algorithm that went by the names of Panda, Penguin and Hummingbird, just to name a few. As the less-than-savory characters began dominating Google’s search by supposedly gaming the system, Google had to act or risk losing its relevancy. These algorithm adjustments were intended to both weed out the spoofs and scammers, while also fine-tuning its semantic search.  Read More Dominate Google Search 2017>

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Google is increasing the value of ‘quality content’ when it comes to search rankings.   According to a recent *study, Google has shown positive conversion signals, such as the amount of time spent on a page, as having an increasingly significant impact on rankings.   In-depth quality content, user-experience and social shares continue to provide the best overall content for google.   Its no longer necessary to have the exact match keywords in page content, semantic search means Google understands a page topic.   Now more than ever its becoming more important to keep the reader engaged.

*Based on the latest annual search metrics study.

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Google has made over 890 changes to Search over the past year, these changes include user interface changes, auto-complete, Google Now and much more.   In light of the 10-year anniversary of the Google IPO here are the “10 biggest Google search milestones since 2004” 

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