Gclid, also knows as a “Google Click ID” , Google Click Identifier,” and “auto-tagging” is a tracking identifier that is generated when someone searches one of your targeted keywords and clicks on your google ad. Every time your ad gets clicked on through Google Ads, a Gclid will be added to the end of the link.
 

Why Use Google click id?

Google Click ID passes data from your Google Ads account to your Google Analytics account automatically, without having to create multiple, lengthy URLs. Enabling a Gclid will save you time and track the campaign, cost-per-click, sessions, bounce rate, ad group targeting, keyword targeting, which ad was driving clicks, and conversion data.

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Since last September, people using Safari on iOS devices and searching on Google have appeared to publishers as if they came directly to their sites, not via Google. Now, the problem has ended, with iOS now apparently having been upgraded to support the “meta referrer” tag.

When iOS 7 is released to the masses, expect major shifts in your analytics to account for the proper reporting of Google search traffic from iOS devices.   Learn More: Google Analytics

The post Ever wonder why your analytics has been showing greater numbers for (direct) website traffic sources? appeared first on Miller Media, Digital Marketing Agency, PPC, Industrial Web Design, WordPress.