Digital marketing is not one size fits all. Your strategy depends on your business, market and goals. An integrated approach is the perfect mix to accomplish your goals and capture leads online.

Do SEO And PPC Make Good Partners?

Usually.

You can balance SEO and PPC to make them work synergistically, negating their respective downsides. For example, you can apply the keyword and conversion data from your PPC campaign to your SEO strategy, or you can use both strategies to target your audience at every point of the customer journey.

An integrated strategy can optimize both PPC and SEO to increase visibility, drive traffic and provide an overall better experience. It could be the exact digital marketing game plan your business needs.

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Miller Media’s top priority is to ensure the health and safety of our employees and clients. We are here for you!

We are operating at full capacity, business as usual! We are here to support your digital needs to keep your business moving forward together!

Like many companies, Miller Media has pivoted to working from home until April 30th.

We are available at 248-528-3600, our cell phones and our work email.

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Given that billions of people are practically living on the Internet, businesses can no longer afford to overlook online marketing, affectionetly known these days as Digital Marketing.

Why is Digital Marketing Important?

1. It provides increased visibility. 2. It drives qualified traffic to your website. 3. It helps level the competitive field. 4. It helps generate sales revenue. 5. Its cost-effective compared to print.

What is AdWords?

Google AdWords is an online advertising service paid business model designed by Google. It allows marketers/advertisers to bid on specific keywords so that their clickable ads can appear in front of the organic Google’s search results. AdWords lets you set an advertising budget for your online marketing efforts, and you only have to pay when people click on your ads.

Is SEO better than AdWords? 

When it comes to online marketing, both SEO and Google AdWords are critical tools for creating effective digital marketing campaigns. Both have unique advantages and disadvantages. SEO (Search Engine Optimization) is free, whereas Google AdWords requires you to pay-per-click to get traffic.  The biggest advantage of AdWords is that it can help generate quality tangible results much faster than SEO.

Both SEO and AdWords are essential for devising and implementing a successful digital marketing strategy. Since both target web traffic in their own unique ways, you must leverage both to ensure long-term success.  

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Paid search is one of the easiest ways to reach your target audience.

Benefits:

• Instant results:  Pay per click is a great way to generate immediate results. PPC is a one of the best ways to get in front of your target audience and quickly generate quality leads.
• Target audience:  Pay per click (PPC) allows you to reach your target audience under your specific keywords, products or services. This targeting allows you to reach out directly to the audience you want to be in front of when your client has an “Ah-ha” moment.

Considering all the benefits PPC offers, there’s little risk in testing it out to see what it can do for your business. It can also help you gain a wealth of valuable data that you can use to improve your other marketing and optimization efforts thru Google Analytics.

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Search engine marketing (SEM) or #PPC has been a game-changing marketing tool for companies for the last ten years. But today, creating a simple ad is not enough to keep driving traffic to websites. Paid search has become so complex that it is more difficult than ever for the average individual to create a successful #Google search ad campaign.

Smart Features – bring complications, but offer advantages

The update from Google AdWords to Google Ads brings many new features, including more automated and smart options, like Smart Campaigns, with new and updated tools integrated directly into the Google Marketing platform.

These updates have great potential but they could have both positive and negative effects for users. While the new features open up possibilities for professionals, these same features could confuse and discourage novice search advertisers.

Working together yields better results – Google Partner

One of the consequences of the updates is that google ads will not be completely automatic. Experts who are familiar with the platform will easily take advantage of the new platform’s features, thus gaining an advantage over both manually created and automated ads.

To create a really profitable campaign today requires a considerable amount of prior Google knowledge and experience; this new complexity in Google Ads will now force general marketers to seek out an agency that specializes in Google Ads for help a GOOGLE Certified Partner.

Google Ads trends in 2019

An already complicated field is becoming even more complex. The enormous number of digital advertising options now offer an equal or even greater potential for failure. Those who choose to manage and execute advertising campaigns by themselves, or to only work with general agencies, will likely face a significant loss of time and, potentially, revenues. True Google Ads advertising professionals, who can create winning campaigns in a timely manner, will be worth the investment.

For this reason, the field of digital advertising, and more specifically advertising with Google Ads, is becoming more and more professional. Real success requires real experts. If you are looking for help give us a call 248.528.3600.

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Here are are some key elements you can utilize:

1. Excellent Navigation
2. Roadmap thru the website or breadcrumb trail
3. Clear Benefits to working with you vs. competition
4. Faster Load Time
5. Complete Contact Information
6. Secure Website
7. Useful Content

Figuring out what users want isn’t always easy, but it is worth the effort. What they want may change often so ask your current customers what you’re missing and continue to improve and add to your website over time. If you always seek to put the customer first, they will turn to you over your competitors.

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It is so hard to build an online search marketing campaign (adwords/ppc), to be successful it’s crucial to keep customers interested with a great site.  Design and usability are important.  Also important still is speed; users love fast sites. One of the biggest improvements you can make to your digital campaign can be improving a users experience on your site.   Here are a few steps to consider for giving users a great experience after clicking an ad.

1. Know Whats Working
2. Make your Website fast and Mobile Friendly
3. Test and Improve Landing Page

Read More > Optimize your landing pages for Google

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This Sunday is the Super Bowl LII.

The Super Bowl LII takes place at the U.S. Bank Stadium, Minneapolis, MN on February 4, 2018. The two teams battling it out are the Philadelphia Eagles vs the New England Patriots.

This year’s ads are clocking in at around $5 million for 30 seconds.  The hopes that an audience of over 110 million viewers, all at one time, many of them looking forward to advertising. With that kind of money and that big an audience on the line, a Super Bowl spot is no longer a stand-alone bit of creative. From ad teasers on YouTube to hashtags on social media, smart marketers get the most out of their expensive ad buy by building a digital universe around it.

For these, and other Big Game-related stats—from search interest in “take a knee” to spikes in searches for “Superb Owl”—check out Super Bowl LII Trends>

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Today a solid digital marketing strategy has become the new bread and butter of day to day business.  Your business’s success depends on the right type of digital strategy, and the right type of strategy can in turn lead to higher sales, new customers, and long-term growth.

Here are 4 tips to optimize your digital marketing strategy.

1. Prioritize customer needs over bells and whistles.

While your team is consumed with building your web presence and developing your product or service, it’s easy to lose sight of the customer you want to target. Look at how you can make improvements in user experience these improvements will increase conversion rates, and retargeting can pay huge dividends — tighten up the mousetrap first, then boost your efforts by complementing with a targeted adwords campaign. You’ll acquire and retain customers more cost-efficiently and save money for higher-risk marketing strategies.

2. Audit and update your SEO more often

You may know your product or service is great, but is it reaching all the people it could be? Search engine optimization can significantly help your brand reach the people who want what you’re offering. Industry experts recommend updating your SEO once a quarter; after all, Google updates its algorithm more than 500 times a year. Find the keywords that are making your business gain or lose traction in the search engine cycle in order to make your brand as discoverable and searchable as possible.

3. Make your marketing MOBILE

Even if a desktop version of your website looks great, be sure to check that it translates across devices. Consumers expect cohesion across platforms, and the better accessibility you provide your audience, the more likely those users are going to purchase.

Remember that authenticity reigns supreme in any of these strategies. Once you have that, an online presence allows you to connect with your audience in ways previously unknown and build a brand that they’ll continuously want to engage with.

4. Blogging as a lead generation tool

Speaking of SEO: Posting new relevant and valuable content will drives traffic to your website, while also increasing your ranking in search engines. In fact, marketers who blog are 13 times more likely to experience positive return on investment, and companies that blog generate 67 percent more leads than those who don’t.

Each post you create is one more webpage indexed on your website, making it more likely customers will find you when searching online. It also indicates to the search engines that your website is generating new content, which will help your content move to the top of search engine results. Further, blogging gives your brand a voice, and 91 percent of clients say they are more likely to purchase from a brand that is authentic rather than generic.

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