• Has the main message of my business evolved?
• Has my content strategy changed? (I’m now doing more publishing, events, promotions, etc.)
• Has my industry evolved? Are people in my business talking about things differently these days?
• Am I in a design- or technology-related industry? Times change faster for these businesses
• Is my site keeping up with design trends? Modern sites tend to be streamlined into a single column layout. They present less information at each scroll depth, with larger images that often fill the screen. The trend is toward more video and more prominent calls to action.
• Does my site look great on phones and tablets? If your last redesign was 6 years ago, it’s possible that most of your visitors are using completely different devices today
• Is my site hard to update? Content management systems have improved. We should have higher expectations for easy updates. These days, it should be fast, free and easy to make most changes to the content on our websites.
• Have my rankings and search traffic declined? Unless you are actively promoting your website, rankings tend to decline over time. A redesign can reverse the trend of declining search traffic through a new keyphrase-focused sitemap, with new pages targeting new phrases.
• Is my conversion rate declining? Visitors’ expectations keep increasing, so unless your website keeps improving, conversion rates tend to decline. A redesign can reverse the aging process through a new, conversion optimized design that exceeds visitors expectations.
• Have my competitors recently redesigned? This is the big question: What are your competitors doing? Let’s take a look…

Age is relative …to your competitors

Try this: pretend you are a potential lead or customer. Search for your product or services. 

Seriously, go take a look! What did you see?

• Who is ranking?
• Are their sites newer than yours?

Your potential customers see those rankings and those websites many times every day. While you are reading this, at this very moment, someone is looking at those search results and those websites.  Old and new in that context. It’s all relative.

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When it’s so easy to lose a customer and yet so complex to keep one until the end, it’s important to remember six factors that matter most in their online buying process:

1. Neglecting Mobile
2. Annoying Advertising
3. Buggy Design
4. Confused Customer
5. Frustrating Functionality

As soon as someone lands on your site, the clock is ticking. Every step in their journey will either take them closer to check out or to the exit button.

By paying closer attention to the flow of your website, prioritizing usability for important functions, and testing areas that are proven to impact customers, you’ll start seeing less abandoned shopping carts and more satisfied customers.

Read More: 6 Website Flaws that Chase Customers Away

The post 6 Website Flaws That Will Chase Your Customers to a Competitor appeared first on Miller Media, Digital Marketing Agency, PPC, Industrial Web Design, WordPress.

Here are are some key elements you can utilize:

1. Excellent Navigation
2. Roadmap thru the website or breadcrumb trail
3. Clear Benefits to working with you vs. competition
4. Faster Load Time
5. Complete Contact Information
6. Secure Website
7. Useful Content

Figuring out what users want isn’t always easy, but it is worth the effort. What they want may change often so ask your current customers what you’re missing and continue to improve and add to your website over time. If you always seek to put the customer first, they will turn to you over your competitors.

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Today a solid digital marketing strategy has become the new bread and butter of day to day business.  Your business’s success depends on the right type of digital strategy, and the right type of strategy can in turn lead to higher sales, new customers, and long-term growth.

Here are 4 tips to optimize your digital marketing strategy.

1. Prioritize customer needs over bells and whistles.

While your team is consumed with building your web presence and developing your product or service, it’s easy to lose sight of the customer you want to target. Look at how you can make improvements in user experience these improvements will increase conversion rates, and retargeting can pay huge dividends — tighten up the mousetrap first, then boost your efforts by complementing with a targeted adwords campaign. You’ll acquire and retain customers more cost-efficiently and save money for higher-risk marketing strategies.

2. Audit and update your SEO more often

You may know your product or service is great, but is it reaching all the people it could be? Search engine optimization can significantly help your brand reach the people who want what you’re offering. Industry experts recommend updating your SEO once a quarter; after all, Google updates its algorithm more than 500 times a year. Find the keywords that are making your business gain or lose traction in the search engine cycle in order to make your brand as discoverable and searchable as possible.

3. Make your marketing MOBILE

Even if a desktop version of your website looks great, be sure to check that it translates across devices. Consumers expect cohesion across platforms, and the better accessibility you provide your audience, the more likely those users are going to purchase.

Remember that authenticity reigns supreme in any of these strategies. Once you have that, an online presence allows you to connect with your audience in ways previously unknown and build a brand that they’ll continuously want to engage with.

4. Blogging as a lead generation tool

Speaking of SEO: Posting new relevant and valuable content will drives traffic to your website, while also increasing your ranking in search engines. In fact, marketers who blog are 13 times more likely to experience positive return on investment, and companies that blog generate 67 percent more leads than those who don’t.

Each post you create is one more webpage indexed on your website, making it more likely customers will find you when searching online. It also indicates to the search engines that your website is generating new content, which will help your content move to the top of search engine results. Further, blogging gives your brand a voice, and 91 percent of clients say they are more likely to purchase from a brand that is authentic rather than generic.

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Google will roll out the mobile-first-index sometime in 2018. The search engine will index the web from the point of view of a mobile user. Google will use the mobile version of a site as it’s PRIMARY search engine index. Sites that do not display the same content as the desktop version may see a negative impact. Is your website ready for this change?

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We will explore how technology is changing our approach to health in areas like hospitals and urgent care, behavioral health, vitamins and supplements, weight loss, beauty and fitness, and pediatrics.

We’ll examine key digital marketing trends in healthcare, including how:
Health ranks in the top 5 concerns of Americans
-1 in 20 online searches are now health related
-80% of us are looking for healthier lifestyle options
-70% of hospital traffic comes from search
-156M people are online now and in need of a health solution

Space is limited so if you are interested in attending our event you can register here: Google Healthcare Partner Event Registration

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It’s funny how the end of the year has the ability to put our annual to-do list into perspective, with a spotlight on what we should do, but inevitably put off until later….next month….next year…never mind.  We’ve all been there.

Whether you’re a New Year’s resolution type person or not – we’ve all got one eye on what comes next, if your anything like me its looking for way that I can improve my business and personal life.

Keeping up with technology and expectations for our businesses online is a daunting task.  With the countless Google Updates and social media posts and articles about the next must-have for websites, one could spend all their time self-educating, and never get anything done.   And frankly, if your list looks anything like mine, you have enough to do already.

Here are 5 reasons you should invest in redeveloping your website:

1. Your website offers a poor experience to users on the move
2. Your visitors can’t easily find what they need or complete an action on your website.  “Contact me NOW”  “Buy Now”
3. The content on your website isn’t communicating the right message anymore.
4. You aren’t using video on your website (be unique and different instead of writing about your process..SHOW THEM!)
5. You don’t have a clear ‘digital strategy’.  Your website is the centerpiece for all of your digital marketing it should be your first priority!
6. Your website isn’t RESPONSIVE.  Responsive web design responds to the needs of the users and the hand held devices they’re using. The layout changes based on the size and capabilities of that specific device.

I believe in educating my clients and letting them know what the latest trends in technology are available and how it may or may not fit within their business growth model.   This allows you to focus on you and your daily task of running your business.

If you’re interested in updating your website give me a call today.   Lisa Brusate -248.528.3600

The post New Year NEW Website. How do I know if I need a new website? appeared first on Miller Media, Digital Marketing Agency, PPC, Industrial Web Design, WordPress.

Here are a few takeaways  that will help you create more strategic, relevant and successful content marketing experience:

• Develop content loyalty
• Use PPC to step up your SEO game
• Write for humans and machines

At the end of the day, it really comes down to providing value to your readers. When your readers are happy, the search engines will be happy, and you’ll get the traffic you deserve.   Read More: Rethink your content marketing

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Here are 10 tips for improving your website’s visibility and exposure, generating more online traffic, and increasing sales.  Read More: How to succeed in Marketing your business online 

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