Paid search is one of the easiest ways to reach your target audience.

Benefits:

• Instant results:  Pay per click is a great way to generate immediate results. PPC is a one of the best ways to get in front of your target audience and quickly generate quality leads.
• Target audience:  Pay per click (PPC) allows you to reach your target audience under your specific keywords, products or services. This targeting allows you to reach out directly to the audience you want to be in front of when your client has an “Ah-ha” moment.

Considering all the benefits PPC offers, there’s little risk in testing it out to see what it can do for your business. It can also help you gain a wealth of valuable data that you can use to improve your other marketing and optimization efforts thru Google Analytics.

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Search engine marketing (SEM) or #PPC has been a game-changing marketing tool for companies for the last ten years. But today, creating a simple ad is not enough to keep driving traffic to websites. Paid search has become so complex that it is more difficult than ever for the average individual to create a successful #Google search ad campaign.

Smart Features – bring complications, but offer advantages

The update from Google AdWords to Google Ads brings many new features, including more automated and smart options, like Smart Campaigns, with new and updated tools integrated directly into the Google Marketing platform.

These updates have great potential but they could have both positive and negative effects for users. While the new features open up possibilities for professionals, these same features could confuse and discourage novice search advertisers.

Working together yields better results – Google Partner

One of the consequences of the updates is that google ads will not be completely automatic. Experts who are familiar with the platform will easily take advantage of the new platform’s features, thus gaining an advantage over both manually created and automated ads.

To create a really profitable campaign today requires a considerable amount of prior Google knowledge and experience; this new complexity in Google Ads will now force general marketers to seek out an agency that specializes in Google Ads for help a GOOGLE Certified Partner.

Google Ads trends in 2019

An already complicated field is becoming even more complex. The enormous number of digital advertising options now offer an equal or even greater potential for failure. Those who choose to manage and execute advertising campaigns by themselves, or to only work with general agencies, will likely face a significant loss of time and, potentially, revenues. True Google Ads advertising professionals, who can create winning campaigns in a timely manner, will be worth the investment.

For this reason, the field of digital advertising, and more specifically advertising with Google Ads, is becoming more and more professional. Real success requires real experts. If you are looking for help give us a call 248.528.3600.

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Its a common misconception that Search Engine Optimization and Pay Per Click marketing are two completely different service offerings and strategies. While it is true that they are very different, it doesn’t mean that they don’t work well when managed with the intent to benefit each other.  Read More:  Why SEO & PPC Work Best When Used Together.

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A well managed and optimized PPC campaign can be considered a cost-effective form of advertising.  PPC is designed to reach individual visitors who have already expressed interest in your product or service offer by selecting and clicking on a specific advertisement.  We’ve outlined 5 reasons why you should have a managed paid search campaign for your business:  5 Benefits of a Google Certified PPC Management Campaign

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1. Measurable results.  Period.

2. PPC (Search advertising) reaches people when they are looking for you.

3. Display advertising with Google gets your message and brand out to your target audience at a very good price.

4. Geographic targeting in Google can keep your costs low.

5. The new retargeting features in Google AdWords allows you to continue to reach anyone that has shown an interest in your business, long after they have left your site.

6. If you do it right, it typically generates a high ROI.

7. If you do it right, it provides outstanding data for other marketing, such as SEO.

8. Your competitors are probably not doing it right.

Search marketing has revolutionized lead generation. Pay Per Click (PPC) management can quickly deliver more leads, more traffic, more sales, greater ROI and lower acquisition costs.

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The term Search Engine Marketing (SEM) includes Search Engine Optimization (SEO) and paid search (PPC) Pay Per Click management.  In addition, these strategies should be always be considered together for best results.

Many of our clients ask which strategy they should pursue, PPC or SEO? What is the best way to get relevant visitors to click to their website?. The answer is to aggressively pursue both strategies, if you are interested in the greatest return on your investment. The SEO traffic is great when you can get it, but you can’t control the Search Engines. Our recommendation is to always supplement your visibility with a professionally managed paid search marketing campaign.

There are some great benefits of SEO and PPC together, including:

• Share the keyword data. Information from your PPC campaigns can help you identify your best converting keywords which can be applied to your overall strategy.
• Converting phrases from PPC may also convert well for your SEO campaign.

If you do run PPC and SEO programs together, monitor them closely to assure positive results from both. Using both programs can enable you to share data between campaigns making both more effective.

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