We have over 30+ years of digital marketing experience.

Miller Media has grown into the largest independent search marketing agency in Detroit, MI. Miller Media’s team of experts in digital marketing will research, create and implement marketing strategies that work. Allowing you to focus on the core of your business. We create digital strategies that help you reach your full potential.

Our staff’s advertising and marketing experience gives us a unique understanding of the needs of the website user. Our team is comprised of 30 skilled professionals with six to twenty-five years of experience focused on Hosting, Web Design, Website Programming (hand coders), SEO, and Search Engine Marketing (Google certified since 2005).

Using a hybrid approach allows you to take advantage of having lower-cost internal creative help full-time, while also gaining the flexibility and skill diversification from an agency when needed.

In March 2020 we partnered with CloudAccess.net in Traverse City, MI.

Our services are all encompassing to provide clients a single place for consulting, development, hosting, support and marketing. This results in highly satisfied clients that see fewer headaches and greater online success. Their current and past client list not only includes names like Barnes & Noble, K2 Sports, Notre Dame and The Boston Children’s Hospital, we also host and support clients just like you.

Proven Processes

A critical ingredient for successful web projects is to have well organized and easy to follow processes for communications, planning and task management. Both our clients and team work seamlessly together within a single project system, and your dedicated Project Manager ensures your goals are met at every juncture.

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Given that billions of people are practically living on the Internet, businesses can no longer afford to overlook online marketing, affectionetly known these days as Digital Marketing.

Why is Digital Marketing Important?

1. It provides increased visibility. 2. It drives qualified traffic to your website. 3. It helps level the competitive field. 4. It helps generate sales revenue. 5. Its cost-effective compared to print.

What is AdWords?

Google AdWords is an online advertising service paid business model designed by Google. It allows marketers/advertisers to bid on specific keywords so that their clickable ads can appear in front of the organic Google’s search results. AdWords lets you set an advertising budget for your online marketing efforts, and you only have to pay when people click on your ads.

Is SEO better than AdWords? 

When it comes to online marketing, both SEO and Google AdWords are critical tools for creating effective digital marketing campaigns. Both have unique advantages and disadvantages. SEO (Search Engine Optimization) is free, whereas Google AdWords requires you to pay-per-click to get traffic.  The biggest advantage of AdWords is that it can help generate quality tangible results much faster than SEO.

Both SEO and AdWords are essential for devising and implementing a successful digital marketing strategy. Since both target web traffic in their own unique ways, you must leverage both to ensure long-term success.  

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Which was better?

Which one should you put your resources into?

Honestly, I thought we’d settled this argument a long time ago:

You need both! Duh!

But recently, the topic came up again amongst some of my clients.

I can see why. If you weren’t part of the original discussion, this conclusion might not seem so obvious.

Therefore, allow me to use this article to express a few forgotten truths in the SEO versus PPC debate.

1. Paid Search Can’t Replace Organic (& Vice Versa)

2. Neither SEO nor PPC Is Free

3. It’s Not a Zero-Sum Game

4. Statistics Can Be Deceiving

5. Look Beyond Traffic to Leads & Conversions

SEO or PPC? Choose Both!

When people ask whether they should choose SEO or PPC, make the argument that they shouldn’t make a choice at all.

Because neither is a substitute for the other.

And when you harness them together, you get the best of both.

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Paid search is one of the easiest ways to reach your target audience.

Benefits:

• Instant results:  Pay per click is a great way to generate immediate results. PPC is a one of the best ways to get in front of your target audience and quickly generate quality leads.
• Target audience:  Pay per click (PPC) allows you to reach your target audience under your specific keywords, products or services. This targeting allows you to reach out directly to the audience you want to be in front of when your client has an “Ah-ha” moment.

Considering all the benefits PPC offers, there’s little risk in testing it out to see what it can do for your business. It can also help you gain a wealth of valuable data that you can use to improve your other marketing and optimization efforts thru Google Analytics.

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Search engine marketing (SEM) or #PPC has been a game-changing marketing tool for companies for the last ten years. But today, creating a simple ad is not enough to keep driving traffic to websites. Paid search has become so complex that it is more difficult than ever for the average individual to create a successful #Google search ad campaign.

Smart Features – bring complications, but offer advantages

The update from Google AdWords to Google Ads brings many new features, including more automated and smart options, like Smart Campaigns, with new and updated tools integrated directly into the Google Marketing platform.

These updates have great potential but they could have both positive and negative effects for users. While the new features open up possibilities for professionals, these same features could confuse and discourage novice search advertisers.

Working together yields better results – Google Partner

One of the consequences of the updates is that google ads will not be completely automatic. Experts who are familiar with the platform will easily take advantage of the new platform’s features, thus gaining an advantage over both manually created and automated ads.

To create a really profitable campaign today requires a considerable amount of prior Google knowledge and experience; this new complexity in Google Ads will now force general marketers to seek out an agency that specializes in Google Ads for help a GOOGLE Certified Partner.

Google Ads trends in 2019

An already complicated field is becoming even more complex. The enormous number of digital advertising options now offer an equal or even greater potential for failure. Those who choose to manage and execute advertising campaigns by themselves, or to only work with general agencies, will likely face a significant loss of time and, potentially, revenues. True Google Ads advertising professionals, who can create winning campaigns in a timely manner, will be worth the investment.

For this reason, the field of digital advertising, and more specifically advertising with Google Ads, is becoming more and more professional. Real success requires real experts. If you are looking for help give us a call 248.528.3600.

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5 Reasons why YOU should have a Pay-Per-Click (PPC) Campaign NOW! http://selnd.com/1B0bsi3

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Here are 10 tips for improving your website’s visibility and exposure, generating more online traffic, and increasing sales.  Read More: How to succeed in Marketing your business online 

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Its a common misconception that Search Engine Optimization and Pay Per Click marketing are two completely different service offerings and strategies. While it is true that they are very different, it doesn’t mean that they don’t work well when managed with the intent to benefit each other.  Read More:  Why SEO & PPC Work Best When Used Together.

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A well managed and optimized PPC campaign can be considered a cost-effective form of advertising.  PPC is designed to reach individual visitors who have already expressed interest in your product or service offer by selecting and clicking on a specific advertisement.  We’ve outlined 5 reasons why you should have a managed paid search campaign for your business:  5 Benefits of a Google Certified PPC Management Campaign

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