We have over 30+ years of digital marketing experience.

Miller Media has grown into the largest independent search marketing agency in Detroit, MI. Miller Media’s team of experts in digital marketing will research, create and implement marketing strategies that work. Allowing you to focus on the core of your business. We create digital strategies that help you reach your full potential.

Our staff’s advertising and marketing experience gives us a unique understanding of the needs of the website user. Our team is comprised of 30 skilled professionals with six to twenty-five years of experience focused on Hosting, Web Design, Website Programming (hand coders), SEO, and Search Engine Marketing (Google certified since 2005).

Using a hybrid approach allows you to take advantage of having lower-cost internal creative help full-time, while also gaining the flexibility and skill diversification from an agency when needed.

In March 2020 we partnered with CloudAccess.net in Traverse City, MI.

Our services are all encompassing to provide clients a single place for consulting, development, hosting, support and marketing. This results in highly satisfied clients that see fewer headaches and greater online success. Their current and past client list not only includes names like Barnes & Noble, K2 Sports, Notre Dame and The Boston Children’s Hospital, we also host and support clients just like you.

Proven Processes

A critical ingredient for successful web projects is to have well organized and easy to follow processes for communications, planning and task management. Both our clients and team work seamlessly together within a single project system, and your dedicated Project Manager ensures your goals are met at every juncture.

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• Has the main message of my business evolved?
• Has my content strategy changed? (I’m now doing more publishing, events, promotions, etc.)
• Has my industry evolved? Are people in my business talking about things differently these days?
• Am I in a design- or technology-related industry? Times change faster for these businesses
• Is my site keeping up with design trends? Modern sites tend to be streamlined into a single column layout. They present less information at each scroll depth, with larger images that often fill the screen. The trend is toward more video and more prominent calls to action.
• Does my site look great on phones and tablets? If your last redesign was 6 years ago, it’s possible that most of your visitors are using completely different devices today
• Is my site hard to update? Content management systems have improved. We should have higher expectations for easy updates. These days, it should be fast, free and easy to make most changes to the content on our websites.
• Have my rankings and search traffic declined? Unless you are actively promoting your website, rankings tend to decline over time. A redesign can reverse the trend of declining search traffic through a new keyphrase-focused sitemap, with new pages targeting new phrases.
• Is my conversion rate declining? Visitors’ expectations keep increasing, so unless your website keeps improving, conversion rates tend to decline. A redesign can reverse the aging process through a new, conversion optimized design that exceeds visitors expectations.
• Have my competitors recently redesigned? This is the big question: What are your competitors doing? Let’s take a look…

Age is relative …to your competitors

Try this: pretend you are a potential lead or customer. Search for your product or services. 

Seriously, go take a look! What did you see?

• Who is ranking?
• Are their sites newer than yours?

Your potential customers see those rankings and those websites many times every day. While you are reading this, at this very moment, someone is looking at those search results and those websites.  Old and new in that context. It’s all relative.

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When it’s so easy to lose a customer and yet so complex to keep one until the end, it’s important to remember six factors that matter most in their online buying process:

1. Neglecting Mobile
2. Annoying Advertising
3. Buggy Design
4. Confused Customer
5. Frustrating Functionality

As soon as someone lands on your site, the clock is ticking. Every step in their journey will either take them closer to check out or to the exit button.

By paying closer attention to the flow of your website, prioritizing usability for important functions, and testing areas that are proven to impact customers, you’ll start seeing less abandoned shopping carts and more satisfied customers.

Read More: 6 Website Flaws that Chase Customers Away

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Mobile devices have changed the way users communicate with potential buyers and access information.   82% percent of mobile users in the United States use their phone to browse the internet. Unfortunately, most websites aren’t optimized for viewing on a mobile device, increasing the need for a responsive website.  A responsive website adapts the design to fit the screen of different devices like cell phones, computers, and tablets.

This post reveals the three reasons why your Industrial business should consider implementing a responsive website.

3 Reasons Your Industrial Business Needs A Responsive Mobile Friendly Website

It Provides A Predicable Experience

Your customers  want a familiar experience whether they are in your office or on your website. When your website doesn’t have a responsive design, you make finding information across devices more difficult.    With a responsive site, you offer a consistent design across all platforms so your customers can have a predictable experience and know where to access the information that they need. Responsive Web Design is an approach to web design which makes web pages render well on a variety of devices and window or screen sizes. Design and performance are necessary across all devices to ensure usability and satisfaction.

It Boosts SEO

SEO is an important digital marketing tactic for getting new clients to find your website.  Google now gives mobile websites priority over sites that aren’t responsive/mobile friendly.  Responsive web design has become more important as the amount of mobile traffic now accounts for more than half of total internet traffic. Therefore, Google announced in 2015 it had started to boost the ratings of sites that are mobile friendly if the search was made from a mobile device.

It Improves Web Traffic

Making clients search high and low for your website is frustrating enough, but making them wait for your website to load can keep them from doing business with you whatsoever. Not having a responsive design makes web  pages load slowly when being accessed through a mobile device. And when people have to wait more than two seconds for your page to load, they tend to leave the site, increasing your bounce rate.

A responsive design will help your pages load faster, resulting in fewer traffic bounces, and an improved user experience.

Want to know if your website is responsive give us a call today we can help you with the process.  248-528-3600

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Web design trends you should consider using in 2018.

Balancing website aesthetics AI, and functionality is a difficult act, but if you get it right you’ll set yourself up for increased user engagement and higher conversion rates. Here are a few trends that  can improve your online presence.

1. Mobile Website Design/Responsive Web Design
2. Machine Learning & AI (Artificial Intellegence)
3. Website Grid Layouts
4. Bold Fonts & Eye Catching Colors
5. More Advanced Scroll Triggered Animations
6. Micro-Interactions
7. Top Sticky Elements vs. Bottom Sticky Elements
8. Scalable Graphics

Want more details read more here about the > Website Design Trends to Watch in 2018

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As many Web professionals are aware, Google recently announced that mobile-friendly sites will be getting an extra boost over their non-mobile counterparts, meaning that those who are still not mobile, have waited long enough.
Last year, Google rolled out the original mobile-friendly update coined by the industry as “Mobilegeddon” but when the dust settled the update had made an underwhelming impact.  Some speculate that the update was throttled or scaled back due to the sheer number of sites that were not mobile friendly at the time.   After recently announcing that the mobile update will be given more weight in the ranking algorithm, we can all agree that having a mobile friendly website is more important than ever and waiting is no longer an option.  Read More about: Mobile Web Design | Responsive Web Design

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We are asked daily what we think is the best CMS on the market.  The fact is, each situation will require something different, and taking the time to look at all your options is the best way to go.   We have had the pleasure of working with each and every one of these platforms.  For those looking to set up a website for their business, no matter the size we think WordPress is the way to go.    It has the most free plugins, its extremely customizable, easy plugin to make your website responsive) Mobile Friendly, easy to update and maintain, and its the first CMS we have backed for SEO!  Learn More about the 3 most popular CMS Platforms:  WordPress vs. Joomla vs. Drupal

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When deciding if a custom web design is the way to go or if a website template is a better choice keep in mind that you want your business to stand out from the crowd and be memorable.   While a website template may be the lower cost alternative, you definitely get what you pay for.  The more professional looking your business appears, the more creditable it looks.  Lastly, custom built websites are great for ensuring that your brand is properly represented on the web, and for providing you with the tools you need to get the most out of your interactions with clients online. Custom built sites also leverage professional expertise in usability and design to handle the strategic oversight of how the business will evolve with technology.

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