We have over 30+ years of digital marketing experience.

Miller Media has grown into the largest independent search marketing agency in Detroit, MI. Miller Media’s team of experts in digital marketing will research, create and implement marketing strategies that work. Allowing you to focus on the core of your business. We create digital strategies that help you reach your full potential.

Our staff’s advertising and marketing experience gives us a unique understanding of the needs of the website user. Our team is comprised of 30 skilled professionals with six to twenty-five years of experience focused on Hosting, Web Design, Website Programming (hand coders), SEO, and Search Engine Marketing (Google certified since 2005).

Using a hybrid approach allows you to take advantage of having lower-cost internal creative help full-time, while also gaining the flexibility and skill diversification from an agency when needed.

In March 2020 we partnered with CloudAccess.net in Traverse City, MI.

Our services are all encompassing to provide clients a single place for consulting, development, hosting, support and marketing. This results in highly satisfied clients that see fewer headaches and greater online success. Their current and past client list not only includes names like Barnes & Noble, K2 Sports, Notre Dame and The Boston Children’s Hospital, we also host and support clients just like you.

Proven Processes

A critical ingredient for successful web projects is to have well organized and easy to follow processes for communications, planning and task management. Both our clients and team work seamlessly together within a single project system, and your dedicated Project Manager ensures your goals are met at every juncture.

The post DesignRush Names Miller Media as Top Digital Marketing Agency (SEM, SEO, WebDesign) appeared first on Miller Media, Digital Marketing Agency, PPC, Industrial Web Design, WordPress.

Digital marketing is not one size fits all. Your strategy depends on your business, market and goals. An integrated approach is the perfect mix to accomplish your goals and capture leads online.

Do SEO And PPC Make Good Partners?

Usually.

You can balance SEO and PPC to make them work synergistically, negating their respective downsides. For example, you can apply the keyword and conversion data from your PPC campaign to your SEO strategy, or you can use both strategies to target your audience at every point of the customer journey.

An integrated strategy can optimize both PPC and SEO to increase visibility, drive traffic and provide an overall better experience. It could be the exact digital marketing game plan your business needs.

The post SEO & PPC Better Together appeared first on Miller Media, Digital Marketing Agency, PPC, Industrial Web Design, WordPress.

RESPONSIVE DESIGN

That’s right Google favors websites that use responsive design and who are we to argue with Google?

WEBSITE SPEED

Page speed is a measurement of how fast the content on your page loads. The speed of your mobile site is a much more important signal now that Google is indexing mobile 1st.

KEYWORDS

The choice of keywords you target on your website is one of the major steps in the implementation of a successful SEO strategy. Try to focus keywords that matter the most while providing your reader with quality and useful content.

HIGH QUALITY, OPTIMIZED CONTENT

The choice of keywords you target on your website is one of the major steps in the implementation of a successful SEO strategy. Try to focus keywords that matter the most while providing your reader with quality and useful content.

UX & TECHNICAL SEO

This includes the overall experience from the initial interaction in the SERPs, to the landing page experience, and even the experience after they leave your site. Think about how you can help your users have the best possible experience while and what value you can provide to them during their visit.

Call us today 248-528-3600

The post How to make Google LOVE your website. appeared first on Miller Media, Digital Marketing Agency, PPC, Industrial Web Design, WordPress.

Given that billions of people are practically living on the Internet, businesses can no longer afford to overlook online marketing, affectionetly known these days as Digital Marketing.

Why is Digital Marketing Important?

1. It provides increased visibility. 2. It drives qualified traffic to your website. 3. It helps level the competitive field. 4. It helps generate sales revenue. 5. Its cost-effective compared to print.

What is AdWords?

Google AdWords is an online advertising service paid business model designed by Google. It allows marketers/advertisers to bid on specific keywords so that their clickable ads can appear in front of the organic Google’s search results. AdWords lets you set an advertising budget for your online marketing efforts, and you only have to pay when people click on your ads.

Is SEO better than AdWords? 

When it comes to online marketing, both SEO and Google AdWords are critical tools for creating effective digital marketing campaigns. Both have unique advantages and disadvantages. SEO (Search Engine Optimization) is free, whereas Google AdWords requires you to pay-per-click to get traffic.  The biggest advantage of AdWords is that it can help generate quality tangible results much faster than SEO.

Both SEO and AdWords are essential for devising and implementing a successful digital marketing strategy. Since both target web traffic in their own unique ways, you must leverage both to ensure long-term success.  

The post SEO vs Google AdWords. Which is best? appeared first on Miller Media, Digital Marketing Agency, PPC, Industrial Web Design, WordPress.

Which monster most resembles your marketing strategy style.

GHOST

Are you haunting your clients with too many emails, phone calls or letters? We understand the impulse — after all, staying in touch with your clients after a completed transaction will keep you from blindsiding them with communication when you’re ready to ask for their business or for referrals. However, we’ve all hit the unsubscribe button when a company sends us too many emails. 

Don’t get GHOSTED.

VAMPIRE

Hey there, bloodsucker. While your intentions may be in the right place, if you’re reaching out to your clients with only information about you or your company, you’re probably sending the wrong message. 

Wake up vampire its not all about you.

MUMMY

Are you still sending snail mail? If so you might be wrapped up in old-school marketing way of thinking. Do you know how many of those letters are going directly into the recycling bin without being opened? 

Things like snail mail, fax and ads in yellow pages are mummified, not because they’re uncool, but because there’s no way to track your return on investment.

STOP the madness Mummy.

ZOMBIE

If you’re not doing anything at all to stay in touch with your clients, consider yourself a marketing zombie. 

You might be extra busy, you might think, “I have all the business I need,” or you might not want to “annoy” your clients. The fact is this: if you’re not keeping your name in front of your clients.

You’re NOT a ZOMBIE right?

WEREWOLF

It must be a full moon, because that’s the only time your clients hear from you. If you’re only contacting your client when it’s time for them to renew their policy, upgrade their plumbing, refinance their home, etc., then you are a werewolf. 

Your Customers Aren’t Werewolves; Stop Looking for a Marketing Silver Bullet

Bringing your monstrous marketing habits under control might take some effort, but your clients and your bottom line will thank you. Now that you’re on your way back to humanity, go forth and terrorize the neighborhood no more! (And have a few pieces of candy. You’ve earned it.)

The post SCARY DIGITAL MARKETING STRATEGIES appeared first on Miller Media, Digital Marketing Agency, PPC, Industrial Web Design, WordPress.

Which was better?

Which one should you put your resources into?

Honestly, I thought we’d settled this argument a long time ago:

You need both! Duh!

But recently, the topic came up again amongst some of my clients.

I can see why. If you weren’t part of the original discussion, this conclusion might not seem so obvious.

Therefore, allow me to use this article to express a few forgotten truths in the SEO versus PPC debate.

1. Paid Search Can’t Replace Organic (& Vice Versa)

2. Neither SEO nor PPC Is Free

3. It’s Not a Zero-Sum Game

4. Statistics Can Be Deceiving

5. Look Beyond Traffic to Leads & Conversions

SEO or PPC? Choose Both!

When people ask whether they should choose SEO or PPC, make the argument that they shouldn’t make a choice at all.

Because neither is a substitute for the other.

And when you harness them together, you get the best of both.

The post SEO & PPC. Why you need both. appeared first on Miller Media, Digital Marketing Agency, PPC, Industrial Web Design, WordPress.

Paid search is one of the easiest ways to reach your target audience.

Benefits:

• Instant results:  Pay per click is a great way to generate immediate results. PPC is a one of the best ways to get in front of your target audience and quickly generate quality leads.
• Target audience:  Pay per click (PPC) allows you to reach your target audience under your specific keywords, products or services. This targeting allows you to reach out directly to the audience you want to be in front of when your client has an “Ah-ha” moment.

Considering all the benefits PPC offers, there’s little risk in testing it out to see what it can do for your business. It can also help you gain a wealth of valuable data that you can use to improve your other marketing and optimization efforts thru Google Analytics.

The post Benefit of Paid Search 2019 appeared first on Miller Media, Digital Marketing Agency, PPC, Industrial Web Design, WordPress.

Search engine marketing (SEM) or #PPC has been a game-changing marketing tool for companies for the last ten years. But today, creating a simple ad is not enough to keep driving traffic to websites. Paid search has become so complex that it is more difficult than ever for the average individual to create a successful #Google search ad campaign.

Smart Features – bring complications, but offer advantages

The update from Google AdWords to Google Ads brings many new features, including more automated and smart options, like Smart Campaigns, with new and updated tools integrated directly into the Google Marketing platform.

These updates have great potential but they could have both positive and negative effects for users. While the new features open up possibilities for professionals, these same features could confuse and discourage novice search advertisers.

Working together yields better results – Google Partner

One of the consequences of the updates is that google ads will not be completely automatic. Experts who are familiar with the platform will easily take advantage of the new platform’s features, thus gaining an advantage over both manually created and automated ads.

To create a really profitable campaign today requires a considerable amount of prior Google knowledge and experience; this new complexity in Google Ads will now force general marketers to seek out an agency that specializes in Google Ads for help a GOOGLE Certified Partner.

Google Ads trends in 2019

An already complicated field is becoming even more complex. The enormous number of digital advertising options now offer an equal or even greater potential for failure. Those who choose to manage and execute advertising campaigns by themselves, or to only work with general agencies, will likely face a significant loss of time and, potentially, revenues. True Google Ads advertising professionals, who can create winning campaigns in a timely manner, will be worth the investment.

For this reason, the field of digital advertising, and more specifically advertising with Google Ads, is becoming more and more professional. Real success requires real experts. If you are looking for help give us a call 248.528.3600.

The post Google Ads (AdWords/PPC) Trends appeared first on Miller Media, Digital Marketing Agency, PPC, Industrial Web Design, WordPress.

It is so hard to build an online search marketing campaign (adwords/ppc), to be successful it’s crucial to keep customers interested with a great site.  Design and usability are important.  Also important still is speed; users love fast sites. One of the biggest improvements you can make to your digital campaign can be improving a users experience on your site.   Here are a few steps to consider for giving users a great experience after clicking an ad.

1. Know Whats Working
2. Make your Website fast and Mobile Friendly
3. Test and Improve Landing Page

Read More > Optimize your landing pages for Google

The post How to Optimize Landing Pages to Drive Google Conversions appeared first on Miller Media, Digital Marketing Agency, PPC, Industrial Web Design, WordPress.

Today a solid digital marketing strategy has become the new bread and butter of day to day business.  Your business’s success depends on the right type of digital strategy, and the right type of strategy can in turn lead to higher sales, new customers, and long-term growth.

Here are 4 tips to optimize your digital marketing strategy.

1. Prioritize customer needs over bells and whistles.

While your team is consumed with building your web presence and developing your product or service, it’s easy to lose sight of the customer you want to target. Look at how you can make improvements in user experience these improvements will increase conversion rates, and retargeting can pay huge dividends — tighten up the mousetrap first, then boost your efforts by complementing with a targeted adwords campaign. You’ll acquire and retain customers more cost-efficiently and save money for higher-risk marketing strategies.

2. Audit and update your SEO more often

You may know your product or service is great, but is it reaching all the people it could be? Search engine optimization can significantly help your brand reach the people who want what you’re offering. Industry experts recommend updating your SEO once a quarter; after all, Google updates its algorithm more than 500 times a year. Find the keywords that are making your business gain or lose traction in the search engine cycle in order to make your brand as discoverable and searchable as possible.

3. Make your marketing MOBILE

Even if a desktop version of your website looks great, be sure to check that it translates across devices. Consumers expect cohesion across platforms, and the better accessibility you provide your audience, the more likely those users are going to purchase.

Remember that authenticity reigns supreme in any of these strategies. Once you have that, an online presence allows you to connect with your audience in ways previously unknown and build a brand that they’ll continuously want to engage with.

4. Blogging as a lead generation tool

Speaking of SEO: Posting new relevant and valuable content will drives traffic to your website, while also increasing your ranking in search engines. In fact, marketers who blog are 13 times more likely to experience positive return on investment, and companies that blog generate 67 percent more leads than those who don’t.

Each post you create is one more webpage indexed on your website, making it more likely customers will find you when searching online. It also indicates to the search engines that your website is generating new content, which will help your content move to the top of search engine results. Further, blogging gives your brand a voice, and 91 percent of clients say they are more likely to purchase from a brand that is authentic rather than generic.

SaveSave

SaveSave

The post 2018 Digital Marketing Strategies appeared first on Miller Media, Digital Marketing Agency, PPC, Industrial Web Design, WordPress.