Digital marketing is not one size fits all. Your strategy depends on your business, market and goals. An integrated approach is the perfect mix to accomplish your goals and capture leads online.

Do SEO And PPC Make Good Partners?

Usually.

You can balance SEO and PPC to make them work synergistically, negating their respective downsides. For example, you can apply the keyword and conversion data from your PPC campaign to your SEO strategy, or you can use both strategies to target your audience at every point of the customer journey.

An integrated strategy can optimize both PPC and SEO to increase visibility, drive traffic and provide an overall better experience. It could be the exact digital marketing game plan your business needs.

The post SEO & PPC Better Together appeared first on Miller Media, Digital Marketing Agency, PPC, Industrial Web Design, WordPress.

RESPONSIVE DESIGN

That’s right Google favors websites that use responsive design and who are we to argue with Google?

WEBSITE SPEED

Page speed is a measurement of how fast the content on your page loads. The speed of your mobile site is a much more important signal now that Google is indexing mobile 1st.

KEYWORDS

The choice of keywords you target on your website is one of the major steps in the implementation of a successful SEO strategy. Try to focus keywords that matter the most while providing your reader with quality and useful content.

HIGH QUALITY, OPTIMIZED CONTENT

The choice of keywords you target on your website is one of the major steps in the implementation of a successful SEO strategy. Try to focus keywords that matter the most while providing your reader with quality and useful content.

UX & TECHNICAL SEO

This includes the overall experience from the initial interaction in the SERPs, to the landing page experience, and even the experience after they leave your site. Think about how you can help your users have the best possible experience while and what value you can provide to them during their visit.

Call us today 248-528-3600

The post How to make Google LOVE your website. appeared first on Miller Media, Digital Marketing Agency, PPC, Industrial Web Design, WordPress.

Given that billions of people are practically living on the Internet, businesses can no longer afford to overlook online marketing, affectionetly known these days as Digital Marketing.

Why is Digital Marketing Important?

1. It provides increased visibility. 2. It drives qualified traffic to your website. 3. It helps level the competitive field. 4. It helps generate sales revenue. 5. Its cost-effective compared to print.

What is AdWords?

Google AdWords is an online advertising service paid business model designed by Google. It allows marketers/advertisers to bid on specific keywords so that their clickable ads can appear in front of the organic Google’s search results. AdWords lets you set an advertising budget for your online marketing efforts, and you only have to pay when people click on your ads.

Is SEO better than AdWords? 

When it comes to online marketing, both SEO and Google AdWords are critical tools for creating effective digital marketing campaigns. Both have unique advantages and disadvantages. SEO (Search Engine Optimization) is free, whereas Google AdWords requires you to pay-per-click to get traffic.  The biggest advantage of AdWords is that it can help generate quality tangible results much faster than SEO.

Both SEO and AdWords are essential for devising and implementing a successful digital marketing strategy. Since both target web traffic in their own unique ways, you must leverage both to ensure long-term success.  

The post SEO vs Google AdWords. Which is best? appeared first on Miller Media, Digital Marketing Agency, PPC, Industrial Web Design, WordPress.

With this in mind, it’s crucial to ensure your website chooses the correct type of content — whether it be graphics, a blog, charts, or videos — to suit the needs of your intended users. This will help generate traffic, while strengthening its credibility and relevance.

In August Google updated yet another alogorithm. The lastest Google Algorithm update stresses the importance of NEW fresh RELEVENT content. Now is the time to make sure you are producing quality website content.

The post Engaging Content Drives Google Search Results appeared first on Miller Media, Digital Marketing Agency, PPC, Industrial Web Design, WordPress.

The post Google’s latest update. 3,234 Algorithm Updates in the past year! appeared first on Miller Media, Digital Marketing Agency, PPC, Industrial Web Design, WordPress.

1. Conduct Keyword Research to Find Search Terms People Are Likely to Use

Well, the first step in Google News optimization is conducting keyword research to find 85% of the news search terms that people are likely to use. How do you do that?

2. Write a Clear, Concise Headline

Despite getting revamped, Google News continues to rely heavily on page titles to determine ranking.

3. Use Subheads & Text Formatting for Emphasis

What about subheads? Well, they’re a good place to incorporate additional keywords that aren’t in your headline.

They also provide early supplemental guidance to readers as they decide whether to continue reading longer news content.

4. Question the Conventional Wisdom That Says: Keep It Short

Now, I’m often asked, “How long should optimized news content be?”

But, there is no simple formula for calculating how long your article or release should be in order to be optimized for Google News.

But, it’s time to question the conventional wisdom that says: Keep it short.

5. Include Photos & Videos

Although rich textual content is important, so are photos and videos.

Google News displays images associated with articles included in its index, although it sometimes pairs relevant images with articles from different sources.

6. Add Meaningful Links

It’s okay to use links in your story or release to direct your audiences to relevant additional content.

This includes:

• Sidebars and photo galleries for readers.
• Campaign-specific landing pages and product purchase pages for customers.

I should remind you that Google is constantly changing. This year Google updated algorithms 3,200 times.

So, I should probably add a “Best if used by (or before)” date to some of the tips in this article.

The post How to Optimize Your Website Content For Google appeared first on Miller Media, Digital Marketing Agency, PPC, Industrial Web Design, WordPress.

Why should you care?  If anything is true in SEO (Search Engine Optimization), it is that we can always expect change. Google has made many changes to its algorithms over the years and continues to release algorithmic updates to improve usability and improve relevancy. You cannot just sit idle and expect rankings today will be the same tomorrow. As Google continues to make changes, your web site must continue to improve to gain and maintain rankings in Google search.

Google made over 3,200 changes to its search system last year alone. Google wrote, “Our search algorithms are complex math equations that rely on hundreds of variables, and last year alone, we made more than 3,200 changes to our search systems.”

3,200 changes! Yes, Google has for a while said it makes, on average, several changes to search per day, and 3,200 changes per year would be about several per day. So what have you done today to increase your visibility online?

The post Google made 3,200 changes to search in the past year appeared first on Miller Media, Digital Marketing Agency, PPC, Industrial Web Design, WordPress.

Which was better?

Which one should you put your resources into?

Honestly, I thought we’d settled this argument a long time ago:

You need both! Duh!

But recently, the topic came up again amongst some of my clients.

I can see why. If you weren’t part of the original discussion, this conclusion might not seem so obvious.

Therefore, allow me to use this article to express a few forgotten truths in the SEO versus PPC debate.

1. Paid Search Can’t Replace Organic (& Vice Versa)

2. Neither SEO nor PPC Is Free

3. It’s Not a Zero-Sum Game

4. Statistics Can Be Deceiving

5. Look Beyond Traffic to Leads & Conversions

SEO or PPC? Choose Both!

When people ask whether they should choose SEO or PPC, make the argument that they shouldn’t make a choice at all.

Because neither is a substitute for the other.

And when you harness them together, you get the best of both.

The post SEO & PPC. Why you need both. appeared first on Miller Media, Digital Marketing Agency, PPC, Industrial Web Design, WordPress.

When it’s so easy to lose a customer and yet so complex to keep one until the end, it’s important to remember six factors that matter most in their online buying process:

1. Neglecting Mobile
2. Annoying Advertising
3. Buggy Design
4. Confused Customer
5. Frustrating Functionality

As soon as someone lands on your site, the clock is ticking. Every step in their journey will either take them closer to check out or to the exit button.

By paying closer attention to the flow of your website, prioritizing usability for important functions, and testing areas that are proven to impact customers, you’ll start seeing less abandoned shopping carts and more satisfied customers.

Read More: 6 Website Flaws that Chase Customers Away

The post 6 Website Flaws That Will Chase Your Customers to a Competitor appeared first on Miller Media, Digital Marketing Agency, PPC, Industrial Web Design, WordPress.

1. Keep a shallow website architecture.
2. Make sure all important pages are linked
3. Keep the number of links per page at a minimum
4. Use keywords in anchor text.
5. Make sure image links have alt attributes
6. Duplicate links to the same URL – A hard pass
7. Links within internal page content.
8. Open non navigation links in a separate window.

The post Internal Linking Strategies for Better SEO! appeared first on Miller Media, Digital Marketing Agency, PPC, Industrial Web Design, WordPress.