Effective blogging and SEO go hand in hand.

Writing a blog post should be entirely about helping your readers. Ultimately promoting  your business, or your brand, creating great content is the main goal, but optimizing your post for visibility in search engines will help your great content get onto the screens of those who need it.  Being  able to find your post will not matter if readers do not enjoy the content, and readers will not be able to enjoy your content if they cannot find your post.   Here is the ultimate list of tips and tricks for writing an effective and engaging blog post, we will also provided a SEO checklist to help you optimize your blog for a wider audience.  Read more about SEO & Blogging

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Google is increasing the value of ‘quality content’ when it comes to search rankings.   According to a recent *study, Google has shown positive conversion signals, such as the amount of time spent on a page, as having an increasingly significant impact on rankings.   In-depth quality content, user-experience and social shares continue to provide the best overall content for google.   Its no longer necessary to have the exact match keywords in page content, semantic search means Google understands a page topic.   Now more than ever its becoming more important to keep the reader engaged.

*Based on the latest annual search metrics study.

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Lets face it people find things in Social Media through recommendations & referrals (the “aha” moment; they weren’t necessarily looking for something), and people use search engines to find something specific (better conversion i.e.. better sales).    The problem, is that there are constant changes happening in the layout of SEO & search engine result pages (SERPs).  If you’re making these 3 SEO mistakes, then your results are going to be lackluster!

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The topic of communication is important because we have to either create compelling messages for our clients or coach them on how to do so. And whether or not a message is “compelling” should always judged by how prospects receive it, not how someone at your company writes it. We always tell our clients that it is important to present their message in a clear and comprehensible manner, its not the prospect’s obligation to figure out what in the heck you are talking about.

To state this in a different way, clarity is always the responsibility of the communicator, not the one being communicated with. This is sadly the attitude , all too common in B2B marketing. It is our mission to communicate in a way that is clear and concise to all of your potential clients (or most) of them.

The purpose of good marketing is to first attract, then educate, and then persuade the prospect that he or she needs to take advantage of your offer. And while being too cute, too clever, or pretending to be something you are not may appear to be enticing, it is important that you portray yourself accurately. Buyers, both B2C and B2B, can spot dishonesty a mile away. They want to be told exactly what you can do for them and how they will benefit. The hyperbole, industry jargon and confusing language are counterproductive.

In closing talk to your prospective clients not above them open honesty and communication are key.

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