SEO Improvements Archives - Miller Media, Digital Marketing Agency, PPC, Industrial Web Design, WordPress https://millermediadev.cloudaccess.host/category/seo-improvements/ Mon, 13 Mar 2023 07:34:24 +0000 en-US hourly 1 https://wordpress.org/?v=6.2.2 https://www.millermediainc.com/wp-content/uploads/2023/03/favicon.png SEO Improvements Archives - Miller Media, Digital Marketing Agency, PPC, Industrial Web Design, WordPress https://millermediadev.cloudaccess.host/category/seo-improvements/ 32 32 SEO & PPC Better Together https://www.millermediainc.com/seo-ppc-better-together/ https://www.millermediainc.com/seo-ppc-better-together/#respond Wed, 24 Jun 2020 21:14:23 +0000 https://www.millermediainc.com/miller-blog/?p=2032 Web traffic is generated in two ways: search engine optimization (SEO) and pay per click (PPC or Search Marketing). Success in business requires choosing one. Or does it? Digital marketing is not one size fits all. Your strategy depends on your business, market and goals. An integrated approach is the perfect mix to accomplish your goals …

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Web traffic is generated in two ways: search engine optimization (SEO) and pay per click (PPC or Search Marketing). Success in business requires choosing one. Or does it?

Digital marketing is not one size fits all. Your strategy depends on your business, market and goals. An integrated approach is the perfect mix to accomplish your goals and capture leads online.

Do SEO And PPC Make Good Partners?

Usually.

You can balance SEO and PPC to make them work synergistically, negating their respective downsides. For example, you can apply the keyword and conversion data from your PPC campaign to your SEO strategy, or you can use both strategies to target your audience at every point of the customer journey.

An integrated strategy can optimize both PPC and SEO to increase visibility, drive traffic and provide an overall better experience. It could be the exact digital marketing game plan your business needs.

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How to make Google LOVE your website. https://www.millermediainc.com/how-to-make-google-love-your-website/ https://www.millermediainc.com/how-to-make-google-love-your-website/#respond Mon, 10 Feb 2020 14:21:00 +0000 https://www.millermediainc.com/miller-blog/?p=2013 As a business one of your key goals is to make it easier for your customers to find you when they are looking for your product or service. We have outlined some of the basics of SEO to give your website the best chance to place organically with Google. Believe it or not millions of websites …

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As a business one of your key goals is to make it easier for your customers to find you when they are looking for your product or service. We have outlined some of the basics of SEO to give your website the best chance to place organically with Google. Believe it or not millions of websites are built with little or no search engine optimization and without many of the basics I’ve outlined below.

RESPONSIVE DESIGN

That’s right Google favors websites that use responsive design and who are we to argue with Google?

WEBSITE SPEED

Page speed is a measurement of how fast the content on your page loads. The speed of your mobile site is a much more important signal now that Google is indexing mobile 1st.

KEYWORDS

The choice of keywords you target on your website is one of the major steps in the implementation of a successful SEO strategy. Try to focus keywords that matter the most while providing your reader with quality and useful content.

HIGH QUALITY, OPTIMIZED CONTENT

The choice of keywords you target on your website is one of the major steps in the implementation of a successful SEO strategy. Try to focus keywords that matter the most while providing your reader with quality and useful content.

UX & TECHNICAL SEO

This includes the overall experience from the initial interaction in the SERPs, to the landing page experience, and even the experience after they leave your site. Think about how you can help your users have the best possible experience while and what value you can provide to them during their visit.

Call us today 248-528-3600

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SEO vs Google AdWords. Which is best? https://www.millermediainc.com/seo-vs-google-adwords-which-is-best/ https://www.millermediainc.com/seo-vs-google-adwords-which-is-best/#respond Fri, 22 Nov 2019 21:31:34 +0000 https://www.millermediainc.com/miller-blog/?p=2000 There are 4.39 billion internet users, with the worldwide total growing by 10%-15% each year. Thanks to the Internet, we are no longer separated by physical boundaries — our world is a “global world”. People across the globe can connect with one another. Every day, about 15% of all Google searches are brand new. Everything you …

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There are 4.39 billion internet users, with the worldwide total growing by 10%-15% each year. Thanks to the Internet, we are no longer separated by physical boundaries — our world is a “global world”. People across the globe can connect with one another. Every day, about 15% of all Google searches are brand new. Everything you want can reach your doorstep. All you have to do is go online, search for the product or service you want, and with a few clicks, it’s yours! Even the business and marketing world has shifted online.

Given that billions of people are practically living on the Internet, businesses can no longer afford to overlook online marketing, affectionetly known these days as Digital Marketing.

Why is Digital Marketing Important?

1. It provides increased visibility. 2. It drives qualified traffic to your website. 3. It helps level the competitive field. 4. It helps generate sales revenue. 5. Its cost-effective compared to print.

What is AdWords?

Google AdWords is an online advertising service paid business model designed by Google. It allows marketers/advertisers to bid on specific keywords so that their clickable ads can appear in front of the organic Google’s search results. AdWords lets you set an advertising budget for your online marketing efforts, and you only have to pay when people click on your ads.

Is SEO better than AdWords? 

When it comes to online marketing, both SEO and Google AdWords are critical tools for creating effective digital marketing campaigns. Both have unique advantages and disadvantages. SEO (Search Engine Optimization) is free, whereas Google AdWords requires you to pay-per-click to get traffic.  The biggest advantage of AdWords is that it can help generate quality tangible results much faster than SEO.

Both SEO and AdWords are essential for devising and implementing a successful digital marketing strategy. Since both target web traffic in their own unique ways, you must leverage both to ensure long-term success.  

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SCARY DIGITAL MARKETING STRATEGIES https://www.millermediainc.com/scary-digital-marketing-strategies/ https://www.millermediainc.com/scary-digital-marketing-strategies/#respond Thu, 31 Oct 2019 19:04:06 +0000 https://www.millermediainc.com/miller-blog/?p=1986 No matter which industry you’re in, keeping in touch with your clients is crucial in the execution of a successful digital marketing strategy. But even those with the best of intentions can sometimes come off a bit scary thanks to a few common marketing pitfalls. Which monster most resembles your marketing strategy style. GHOST Are …

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No matter which industry you’re in, keeping in touch with your clients is crucial in the execution of a successful digital marketing strategy. But even those with the best of intentions can sometimes come off a bit scary thanks to a few common marketing pitfalls.

Which monster most resembles your marketing strategy style.

GHOST

Are you haunting your clients with too many emails, phone calls or letters? We understand the impulse — after all, staying in touch with your clients after a completed transaction will keep you from blindsiding them with communication when you’re ready to ask for their business or for referrals. However, we’ve all hit the unsubscribe button when a company sends us too many emails. 

Don’t get GHOSTED.

VAMPIRE

Hey there, bloodsucker. While your intentions may be in the right place, if you’re reaching out to your clients with only information about you or your company, you’re probably sending the wrong message. 

Wake up vampire its not all about you.

MUMMY

Are you still sending snail mail? If so you might be wrapped up in old-school marketing way of thinking. Do you know how many of those letters are going directly into the recycling bin without being opened? 

Things like snail mail, fax and ads in yellow pages are mummified, not because they’re uncool, but because there’s no way to track your return on investment.

STOP the madness Mummy.

ZOMBIE

If you’re not doing anything at all to stay in touch with your clients, consider yourself a marketing zombie. 

You might be extra busy, you might think, “I have all the business I need,” or you might not want to “annoy” your clients. The fact is this: if you’re not keeping your name in front of your clients.

You’re NOT a ZOMBIE right?

WEREWOLF

It must be a full moon, because that’s the only time your clients hear from you. If you’re only contacting your client when it’s time for them to renew their policy, upgrade their plumbing, refinance their home, etc., then you are a werewolf. 

Your Customers Aren’t Werewolves; Stop Looking for a Marketing Silver Bullet

Bringing your monstrous marketing habits under control might take some effort, but your clients and your bottom line will thank you. Now that you’re on your way back to humanity, go forth and terrorize the neighborhood no more! (And have a few pieces of candy. You’ve earned it.)

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Engaging Content Drives Google Search Results https://www.millermediainc.com/engaging-content-drives-google-search-results/ https://www.millermediainc.com/engaging-content-drives-google-search-results/#respond Fri, 13 Sep 2019 12:49:59 +0000 https://www.millermediainc.com/miller-blog/?p=1966 There’s no substitute for top-notch, targeted content when it comes to driving website traffic.  Research shows that longer and informative copy leads to higher Google rankings, while sites with video content are 50 times more likely to boost traffic. And did you know that 97% of Page One Google results include at least one image? With this in …

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There’s no substitute for top-notch, targeted content when it comes to driving website traffic.  Research shows that longer and informative copy leads to higher Google rankings, while sites with video content are 50 times more likely to boost traffic. And did you know that 97% of Page One Google results include at least one image?

With this in mind, it’s crucial to ensure your website chooses the correct type of content — whether it be graphics, a blog, charts, or videos — to suit the needs of your intended users. This will help generate traffic, while strengthening its credibility and relevance.

In August Google updated yet another alogorithm. The lastest Google Algorithm update stresses the importance of NEW fresh RELEVENT content. Now is the time to make sure you are producing quality website content.

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Google made 3,200 changes to search in the past year https://www.millermediainc.com/google-made-3200-changes-to-search-in-the-past-year/ https://www.millermediainc.com/google-made-3200-changes-to-search-in-the-past-year/#respond Mon, 29 Jul 2019 15:46:58 +0000 https://www.millermediainc.com/miller-blog/?p=1930 Google continues to make changes, you should continue to invest in improving your web site, do not let your website sit idle. Why should you care?  If anything is true in SEO (Search Engine Optimization), it is that we can always expect change. Google has made many changes to its algorithms over the years and …

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Google continues to make changes, you should continue to invest in improving your web site, do not let your website sit idle.

Why should you care?  If anything is true in SEO (Search Engine Optimization), it is that we can always expect change. Google has made many changes to its algorithms over the years and continues to release algorithmic updates to improve usability and improve relevancy. You cannot just sit idle and expect rankings today will be the same tomorrow. As Google continues to make changes, your web site must continue to improve to gain and maintain rankings in Google search.

Google made over 3,200 changes to its search system last year alone. Google wrote, “Our search algorithms are complex math equations that rely on hundreds of variables, and last year alone, we made more than 3,200 changes to our search systems.”

3,200 changes! Yes, Google has for a while said it makes, on average, several changes to search per day, and 3,200 changes per year would be about several per day. So what have you done today to increase your visibility online?

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Internal Linking Strategies for Better SEO! https://www.millermediainc.com/internal-linking-strategies-for-better-seo/ https://www.millermediainc.com/internal-linking-strategies-for-better-seo/#respond Tue, 25 Sep 2018 16:51:58 +0000 https://www.millermediainc.com/miller-blog/?p=1781 8 things that must be present in your site’s internal linking structure. Keep a shallow website architecture. Make sure all important pages are linked Keep the number of links per page at a minimum Use keywords in anchor text. Make sure image links have alt attributes Duplicate links to the same URL – A hard …

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8 things that must be present in your site’s internal linking structure.

  1. Keep a shallow website architecture.
  2. Make sure all important pages are linked
  3. Keep the number of links per page at a minimum
  4. Use keywords in anchor text.
  5. Make sure image links have alt attributes
  6. Duplicate links to the same URL – A hard pass
  7. Links within internal page content.
  8. Open non navigation links in a separate window.

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Optimize your Website For Google & People https://www.millermediainc.com/optimize-your-website-for-google-people/ https://www.millermediainc.com/optimize-your-website-for-google-people/#respond Tue, 08 May 2018 15:44:12 +0000 https://www.millermediainc.com/miller-blog/?p=1733 When developing a website its important to optimize for Google and People! Despite all the technical tasks that you need to perform for online marketing, humans are the be-all end-all of your site.  

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Optimize your Website for Google & People

Despite all the technical tasks that you need to perform for online marketing, humans are the be-all end-all of your site.

You should optimize your website for them, first and foremost.

If you …

  • avoid “happy talk,”
  • use popups deliberately,
  • prioritize usability over cleverness or cuteness,
  • give your users a path to recover from site errors and mistyped words, and
  • present information in a modular, easy-to-scan way

… you will be more likely to turn your visitors into engaged users, prospects, and paying customers.

Read more:  5 Ways to Optimize your Website for People & Google

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Actionable Steps to improve Google SEO Rankings https://www.millermediainc.com/actionable-steps-to-improve-google-seo-rankings/ https://www.millermediainc.com/actionable-steps-to-improve-google-seo-rankings/#respond Mon, 30 Apr 2018 15:33:43 +0000 https://www.millermediainc.com/miller-blog/?p=1720 Steps to Improve Your Google Search Rankings Google’s RankBrain is an algorithm that uses machine learning and artificial intelligence to rank results based on feedback from searcher intent and user experience. RankBrain has in some ways changed those run-of-the-mill SEO keyword research strategies you may have used in the past. It is all about searcher …

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Steps to Improve Your Google Search Rankings

Google’s RankBrain is an algorithm that uses machine learning and artificial intelligence to rank results based on feedback from searcher intent and user experience.

RankBrain has in some ways changed those run-of-the-mill SEO keyword research strategies you may have used in the past. It is all about searcher intent when it comes to the future of ranking, so it’s time to adjust your keyword research strategy.

Diving deep to learn what makes RankBrain tick, here are 15 actionable tips to improve your SEO rankings.

Here are 15 SEO Tips To Improve Your SEO Rankings:

1. Rethink synonymous long-tail keywords

2. Leverage medium-sized keywords

3. Add more LSI keywords

4. Make your title tags emotional

5. Use brackets in your titles

6. Use power words

For some time now, marketers have been talking about 2020 as the start of the future. With 2018 underway, that “future” is another year closer. For marketers who don’t want to be left behind, it’s time to take stock of what’s possible today so you can be ready for the future of marketing.

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How to Optimize Landing Pages to Drive Google Conversions https://www.millermediainc.com/how-to-optimize-landing-pages-to-drive-google-conversions/ https://www.millermediainc.com/how-to-optimize-landing-pages-to-drive-google-conversions/#respond Tue, 20 Feb 2018 21:56:10 +0000 https://www.millermediainc.com/miller-blog/?p=1714 Optimize Your Landing Pages to Drive Conversions: Tips from Google It is so hard to build an online search marketing campaign (adwords/ppc), to be successful it’s crucial to keep customers interested with a great site.  Design and usability are important.  Also important still is speed; users love fast sites. One of the biggest improvements you …

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Optimize Your Landing Pages to Drive Conversions: Tips from Google

It is so hard to build an online search marketing campaign (adwords/ppc), to be successful it’s crucial to keep customers interested with a great site.  Design and usability are important.  Also important still is speed; users love fast sites. One of the biggest improvements you can make to your digital campaign can be improving a users experience on your site.   Here are a few steps to consider for giving users a great experience after clicking an ad.

  1. Know Whats Working
  2. Make your Website fast and Mobile Friendly
  3. Test and Improve Landing Page

Read More > Optimize your landing pages for Google

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