Digital marketing is not one size fits all. Your strategy depends on your business, market and goals. An integrated approach is the perfect mix to accomplish your goals and capture leads online.

Do SEO And PPC Make Good Partners?

Usually.

You can balance SEO and PPC to make them work synergistically, negating their respective downsides. For example, you can apply the keyword and conversion data from your PPC campaign to your SEO strategy, or you can use both strategies to target your audience at every point of the customer journey.

An integrated strategy can optimize both PPC and SEO to increase visibility, drive traffic and provide an overall better experience. It could be the exact digital marketing game plan your business needs.

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1. Conduct Keyword Research to Find Search Terms People Are Likely to Use

Well, the first step in Google News optimization is conducting keyword research to find 85% of the news search terms that people are likely to use. How do you do that?

2. Write a Clear, Concise Headline

Despite getting revamped, Google News continues to rely heavily on page titles to determine ranking.

3. Use Subheads & Text Formatting for Emphasis

What about subheads? Well, they’re a good place to incorporate additional keywords that aren’t in your headline.

They also provide early supplemental guidance to readers as they decide whether to continue reading longer news content.

4. Question the Conventional Wisdom That Says: Keep It Short

Now, I’m often asked, “How long should optimized news content be?”

But, there is no simple formula for calculating how long your article or release should be in order to be optimized for Google News.

But, it’s time to question the conventional wisdom that says: Keep it short.

5. Include Photos & Videos

Although rich textual content is important, so are photos and videos.

Google News displays images associated with articles included in its index, although it sometimes pairs relevant images with articles from different sources.

6. Add Meaningful Links

It’s okay to use links in your story or release to direct your audiences to relevant additional content.

This includes:

• Sidebars and photo galleries for readers.
• Campaign-specific landing pages and product purchase pages for customers.

I should remind you that Google is constantly changing. This year Google updated algorithms 3,200 times.

So, I should probably add a “Best if used by (or before)” date to some of the tips in this article.

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1. Keep a shallow website architecture.
2. Make sure all important pages are linked
3. Keep the number of links per page at a minimum
4. Use keywords in anchor text.
5. Make sure image links have alt attributes
6. Duplicate links to the same URL – A hard pass
7. Links within internal page content.
8. Open non navigation links in a separate window.

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In order to remain dominant in the search world, Google introduced several now-infamous adjustments to its algorithm that went by the names of Panda, Penguin and Hummingbird, just to name a few. As the less-than-savory characters began dominating Google’s search by supposedly gaming the system, Google had to act or risk losing its relevancy. These algorithm adjustments were intended to both weed out the spoofs and scammers, while also fine-tuning its semantic search.  Read More Dominate Google Search 2017>

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2016 is almost here, and if you still don’t have synergy between SEO and your other marketing channels, you are most likely not going to see solid organic traffic growth.

SEO in this day and age cannot live on its own anymore it has impacted, both directly and indirectly, all other marketing channels, such as social media, PR, offline marketing, and even email marketing.

In the past, SEO was just about Keywords, Links, Crawl and Rankings, but this has evolved into much more. Learn More: SEO Marketing 2016

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