SEO Tactics Archives - Miller Media, Digital Marketing Agency, PPC, Industrial Web Design, WordPress https://millermediadev.cloudaccess.host/category/seo-tactics/ Mon, 13 Mar 2023 07:26:34 +0000 en-US hourly 1 https://wordpress.org/?v=6.2.2 https://www.millermediainc.com/wp-content/uploads/2023/03/favicon.png SEO Tactics Archives - Miller Media, Digital Marketing Agency, PPC, Industrial Web Design, WordPress https://millermediadev.cloudaccess.host/category/seo-tactics/ 32 32 DesignRush Names Miller Media as Top Digital Marketing Agency (SEM, SEO, WebDesign) https://www.millermediainc.com/top-digital-marketing-agency-sem-seo-webdesign/ https://www.millermediainc.com/top-digital-marketing-agency-sem-seo-webdesign/#respond Tue, 27 Apr 2021 16:12:53 +0000 https://www.millermediainc.com/miller-blog/?p=2114 We are pleased to announce that we have been named the top web design agency in Michigan by DesignRush. We have over 30+ years of digital marketing experience. Miller Media has grown into the largest independent search marketing agency in Detroit, MI. Miller Media’s team of experts in digital marketing will research, create and implement …

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We are pleased to announce that we have been named the top web design agency in Michigan by DesignRush.

We have over 30+ years of digital marketing experience.

Miller Media has grown into the largest independent search marketing agency in Detroit, MI. Miller Media’s team of experts in digital marketing will research, create and implement marketing strategies that work. Allowing you to focus on the core of your business. We create digital strategies that help you reach your full potential.

Our staff’s advertising and marketing experience gives us a unique understanding of the needs of the website user. Our team is comprised of 30 skilled professionals with six to twenty-five years of experience focused on Hosting, Web Design, Website Programming (hand coders), SEO, and Search Engine Marketing (Google certified since 2005).

Using a hybrid approach allows you to take advantage of having lower-cost internal creative help full-time, while also gaining the flexibility and skill diversification from an agency when needed.

In March 2020 we partnered with CloudAccess.net in Traverse City, MI.

Our services are all encompassing to provide clients a single place for consulting, development, hosting, support and marketing. This results in highly satisfied clients that see fewer headaches and greater online success. Their current and past client list not only includes names like Barnes & Noble, K2 Sports, Notre Dame and The Boston Children’s Hospital, we also host and support clients just like you.

Proven Processes

A critical ingredient for successful web projects is to have well organized and easy to follow processes for communications, planning and task management. Both our clients and team work seamlessly together within a single project system, and your dedicated Project Manager ensures your goals are met at every juncture.

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SEO & PPC Better Together https://www.millermediainc.com/seo-ppc-better-together/ https://www.millermediainc.com/seo-ppc-better-together/#respond Wed, 24 Jun 2020 21:14:23 +0000 https://www.millermediainc.com/miller-blog/?p=2032 Web traffic is generated in two ways: search engine optimization (SEO) and pay per click (PPC or Search Marketing). Success in business requires choosing one. Or does it? Digital marketing is not one size fits all. Your strategy depends on your business, market and goals. An integrated approach is the perfect mix to accomplish your goals …

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Web traffic is generated in two ways: search engine optimization (SEO) and pay per click (PPC or Search Marketing). Success in business requires choosing one. Or does it?

Digital marketing is not one size fits all. Your strategy depends on your business, market and goals. An integrated approach is the perfect mix to accomplish your goals and capture leads online.

Do SEO And PPC Make Good Partners?

Usually.

You can balance SEO and PPC to make them work synergistically, negating their respective downsides. For example, you can apply the keyword and conversion data from your PPC campaign to your SEO strategy, or you can use both strategies to target your audience at every point of the customer journey.

An integrated strategy can optimize both PPC and SEO to increase visibility, drive traffic and provide an overall better experience. It could be the exact digital marketing game plan your business needs.

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5 Ways to Promote your Business To Your Clients During Social Distancing https://www.millermediainc.com/5-ways-to-promote-your-business-to-your-clients-during-social-distancing/ https://www.millermediainc.com/5-ways-to-promote-your-business-to-your-clients-during-social-distancing/#respond Fri, 17 Apr 2020 13:17:50 +0000 https://www.millermediainc.com/miller-blog/?p=2026 With more of your clients now working from home — whether temporary or the new norm — consider leveraging some of your other channels to promote your business to them.  Here are 5 ways to promote your business to your potential clients: Tailor your website content to your target audience. Add hyperlinks to your outgoing emails.  …

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With more of your clients now working from home — whether temporary or the new norm — consider leveraging some of your other channels to promote your business to them. 

Here are 5 ways to promote your business to your potential clients:

  1. Tailor your website content to your target audience.
  2. Add hyperlinks to your outgoing emails. 
  3. Add buzz through Social Media
  4. Maintain your online presence thru paid placement
  5. Make sure your content is sharable

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How to make Google LOVE your website. https://www.millermediainc.com/how-to-make-google-love-your-website/ https://www.millermediainc.com/how-to-make-google-love-your-website/#respond Mon, 10 Feb 2020 14:21:00 +0000 https://www.millermediainc.com/miller-blog/?p=2013 As a business one of your key goals is to make it easier for your customers to find you when they are looking for your product or service. We have outlined some of the basics of SEO to give your website the best chance to place organically with Google. Believe it or not millions of websites …

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As a business one of your key goals is to make it easier for your customers to find you when they are looking for your product or service. We have outlined some of the basics of SEO to give your website the best chance to place organically with Google. Believe it or not millions of websites are built with little or no search engine optimization and without many of the basics I’ve outlined below.

RESPONSIVE DESIGN

That’s right Google favors websites that use responsive design and who are we to argue with Google?

WEBSITE SPEED

Page speed is a measurement of how fast the content on your page loads. The speed of your mobile site is a much more important signal now that Google is indexing mobile 1st.

KEYWORDS

The choice of keywords you target on your website is one of the major steps in the implementation of a successful SEO strategy. Try to focus keywords that matter the most while providing your reader with quality and useful content.

HIGH QUALITY, OPTIMIZED CONTENT

The choice of keywords you target on your website is one of the major steps in the implementation of a successful SEO strategy. Try to focus keywords that matter the most while providing your reader with quality and useful content.

UX & TECHNICAL SEO

This includes the overall experience from the initial interaction in the SERPs, to the landing page experience, and even the experience after they leave your site. Think about how you can help your users have the best possible experience while and what value you can provide to them during their visit.

Call us today 248-528-3600

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SEO vs Google AdWords. Which is best? https://www.millermediainc.com/seo-vs-google-adwords-which-is-best/ https://www.millermediainc.com/seo-vs-google-adwords-which-is-best/#respond Fri, 22 Nov 2019 21:31:34 +0000 https://www.millermediainc.com/miller-blog/?p=2000 There are 4.39 billion internet users, with the worldwide total growing by 10%-15% each year. Thanks to the Internet, we are no longer separated by physical boundaries — our world is a “global world”. People across the globe can connect with one another. Every day, about 15% of all Google searches are brand new. Everything you …

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There are 4.39 billion internet users, with the worldwide total growing by 10%-15% each year. Thanks to the Internet, we are no longer separated by physical boundaries — our world is a “global world”. People across the globe can connect with one another. Every day, about 15% of all Google searches are brand new. Everything you want can reach your doorstep. All you have to do is go online, search for the product or service you want, and with a few clicks, it’s yours! Even the business and marketing world has shifted online.

Given that billions of people are practically living on the Internet, businesses can no longer afford to overlook online marketing, affectionetly known these days as Digital Marketing.

Why is Digital Marketing Important?

1. It provides increased visibility. 2. It drives qualified traffic to your website. 3. It helps level the competitive field. 4. It helps generate sales revenue. 5. Its cost-effective compared to print.

What is AdWords?

Google AdWords is an online advertising service paid business model designed by Google. It allows marketers/advertisers to bid on specific keywords so that their clickable ads can appear in front of the organic Google’s search results. AdWords lets you set an advertising budget for your online marketing efforts, and you only have to pay when people click on your ads.

Is SEO better than AdWords? 

When it comes to online marketing, both SEO and Google AdWords are critical tools for creating effective digital marketing campaigns. Both have unique advantages and disadvantages. SEO (Search Engine Optimization) is free, whereas Google AdWords requires you to pay-per-click to get traffic.  The biggest advantage of AdWords is that it can help generate quality tangible results much faster than SEO.

Both SEO and AdWords are essential for devising and implementing a successful digital marketing strategy. Since both target web traffic in their own unique ways, you must leverage both to ensure long-term success.  

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SCARY DIGITAL MARKETING STRATEGIES https://www.millermediainc.com/scary-digital-marketing-strategies/ https://www.millermediainc.com/scary-digital-marketing-strategies/#respond Thu, 31 Oct 2019 19:04:06 +0000 https://www.millermediainc.com/miller-blog/?p=1986 No matter which industry you’re in, keeping in touch with your clients is crucial in the execution of a successful digital marketing strategy. But even those with the best of intentions can sometimes come off a bit scary thanks to a few common marketing pitfalls. Which monster most resembles your marketing strategy style. GHOST Are …

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No matter which industry you’re in, keeping in touch with your clients is crucial in the execution of a successful digital marketing strategy. But even those with the best of intentions can sometimes come off a bit scary thanks to a few common marketing pitfalls.

Which monster most resembles your marketing strategy style.

GHOST

Are you haunting your clients with too many emails, phone calls or letters? We understand the impulse — after all, staying in touch with your clients after a completed transaction will keep you from blindsiding them with communication when you’re ready to ask for their business or for referrals. However, we’ve all hit the unsubscribe button when a company sends us too many emails. 

Don’t get GHOSTED.

VAMPIRE

Hey there, bloodsucker. While your intentions may be in the right place, if you’re reaching out to your clients with only information about you or your company, you’re probably sending the wrong message. 

Wake up vampire its not all about you.

MUMMY

Are you still sending snail mail? If so you might be wrapped up in old-school marketing way of thinking. Do you know how many of those letters are going directly into the recycling bin without being opened? 

Things like snail mail, fax and ads in yellow pages are mummified, not because they’re uncool, but because there’s no way to track your return on investment.

STOP the madness Mummy.

ZOMBIE

If you’re not doing anything at all to stay in touch with your clients, consider yourself a marketing zombie. 

You might be extra busy, you might think, “I have all the business I need,” or you might not want to “annoy” your clients. The fact is this: if you’re not keeping your name in front of your clients.

You’re NOT a ZOMBIE right?

WEREWOLF

It must be a full moon, because that’s the only time your clients hear from you. If you’re only contacting your client when it’s time for them to renew their policy, upgrade their plumbing, refinance their home, etc., then you are a werewolf. 

Your Customers Aren’t Werewolves; Stop Looking for a Marketing Silver Bullet

Bringing your monstrous marketing habits under control might take some effort, but your clients and your bottom line will thank you. Now that you’re on your way back to humanity, go forth and terrorize the neighborhood no more! (And have a few pieces of candy. You’ve earned it.)

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Engaging Content Drives Google Search Results https://www.millermediainc.com/engaging-content-drives-google-search-results/ https://www.millermediainc.com/engaging-content-drives-google-search-results/#respond Fri, 13 Sep 2019 12:49:59 +0000 https://www.millermediainc.com/miller-blog/?p=1966 There’s no substitute for top-notch, targeted content when it comes to driving website traffic.  Research shows that longer and informative copy leads to higher Google rankings, while sites with video content are 50 times more likely to boost traffic. And did you know that 97% of Page One Google results include at least one image? With this in …

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There’s no substitute for top-notch, targeted content when it comes to driving website traffic.  Research shows that longer and informative copy leads to higher Google rankings, while sites with video content are 50 times more likely to boost traffic. And did you know that 97% of Page One Google results include at least one image?

With this in mind, it’s crucial to ensure your website chooses the correct type of content — whether it be graphics, a blog, charts, or videos — to suit the needs of your intended users. This will help generate traffic, while strengthening its credibility and relevance.

In August Google updated yet another alogorithm. The lastest Google Algorithm update stresses the importance of NEW fresh RELEVENT content. Now is the time to make sure you are producing quality website content.

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Google’s latest update. 3,234 Algorithm Updates in the past year! https://www.millermediainc.com/googles-latest-update-3234-algorithm-updates-in-the-past-year/ https://www.millermediainc.com/googles-latest-update-3234-algorithm-updates-in-the-past-year/#respond Thu, 12 Sep 2019 20:42:26 +0000 https://www.millermediainc.com/miller-blog/?p=1968 Google’s latest round of algorithim updates ensure the Google search user is getting RELEVANT and NEW information. If your website content hasn’t been updated in over a year, Google will continue to push you further down in the search listings in favor of companies who routinely enhance their website. Your customer is using Google every day to …

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Google’s latest round of algorithim updates ensure the Google search user is getting RELEVANT and NEW information. If your website content hasn’t been updated in over a year, Google will continue to push you further down in the search listings in favor of companies who routinely enhance their website. Your customer is using Google every day to find a vendor or supplier like you. Let’s make it easy for them to find you.

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How to Optimize Your Website Content For Google https://www.millermediainc.com/how-to-optimize-your-content-for-google/ https://www.millermediainc.com/how-to-optimize-your-content-for-google/#respond Thu, 15 Aug 2019 20:32:45 +0000 https://www.millermediainc.com/miller-blog/?p=1954 Google has changed dramatically since the “beta” version was launched back in January 1996. And many of the best practices for optimizing your website content have changed significantly, too. So, how do you optimize your website content for Google visibility and traffic today? 1. Conduct Keyword Research to Find Search Terms People Are Likely to …

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Google has changed dramatically since the “beta” version was launched back in January 1996. And many of the best practices for optimizing your website content have changed significantly, too. So, how do you optimize your website content for Google visibility and traffic today?

1. Conduct Keyword Research to Find Search Terms People Are Likely to Use

Well, the first step in Google News optimization is conducting keyword research to find 85% of the news search terms that people are likely to use. How do you do that?

2. Write a Clear, Concise Headline

Despite getting revamped, Google News continues to rely heavily on page titles to determine ranking.

3. Use Subheads & Text Formatting for Emphasis

What about subheads? Well, they’re a good place to incorporate additional keywords that aren’t in your headline.

They also provide early supplemental guidance to readers as they decide whether to continue reading longer news content.

4. Question the Conventional Wisdom That Says: Keep It Short

Now, I’m often asked, “How long should optimized news content be?”

But, there is no simple formula for calculating how long your article or release should be in order to be optimized for Google News.

But, it’s time to question the conventional wisdom that says: Keep it short.

5. Include Photos & Videos

Although rich textual content is important, so are photos and videos.

Google News displays images associated with articles included in its index, although it sometimes pairs relevant images with articles from different sources.

6. Add Meaningful Links

It’s okay to use links in your story or release to direct your audiences to relevant additional content.

This includes:

  • Sidebars and photo galleries for readers.
  • Campaign-specific landing pages and product purchase pages for customers.

I should remind you that Google is constantly changing. This year Google updated algorithms 3,200 times.

So, I should probably add a “Best if used by (or before)” date to some of the tips in this article.

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How a website redesign can enhance your SEO strategy. https://www.millermediainc.com/how-a-website-redesign-can-enhance-your-seo-strategy/ https://www.millermediainc.com/how-a-website-redesign-can-enhance-your-seo-strategy/#respond Thu, 14 Mar 2019 16:07:13 +0000 https://www.millermediainc.com/miller-blog/?p=1859 YES a website redesign can improve your SEO strategy! More and more often we are often asked why a new website will help improve SEO. There are plenty of reasons — and none of them are a bad idea. Having a website that is optimized properly is critical in your websites online success. Of course, …

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YES a website redesign can improve your SEO strategy!

More and more often we are often asked why a new website will help improve SEO. There are plenty of reasons — and none of them are a bad idea.

Having a website that is optimized properly is critical in your websites online success. Of course, businesses can find customers using other means, but users will still expect the business to have a website — to obtain more information about products, services, and the brand as a whole.

WHY A WEBSITE REDESIGN ENHANCES SEO

1. Capitalize On the Latest SEO Trends

2. Improve user experience

3. Search Engines & Visitors Want New Information

4. You can target new keywords or improve on your existing ones.

Read More: Website Redesign & SEO

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