How to make Google LOVE your website.

millermedia — Mon, 10 Feb 2020 14:21:00 +0000

As a business one of your key goals is to make it easier for your customers to find you when they are looking for your product or service. We have outlined some of the basics of SEO to give your website the best chance to place organically with Google. Believe it or not millions of websites are built with little or no search engine optimization and without many of the basics I’ve outlined below.

RESPONSIVE DESIGN

That’s right Google favors websites that use responsive design and who are we to argue with Google?

WEBSITE SPEED

Page speed is a measurement of how fast the content on your page loads. The speed of your mobile site is a much more important signal now that Google is indexing mobile 1st.

KEYWORDS

The choice of keywords you target on your website is one of the major steps in the implementation of a successful SEO strategy. Try to focus keywords that matter the most while providing your reader with quality and useful content.

HIGH QUALITY, OPTIMIZED CONTENT

UX & TECHNICAL SEO

This includes the overall experience from the initial interaction in the SERPs, to the landing page experience, and even the experience after they leave your site. Think about how you can help your users have the best possible experience while and what value you can provide to them during their visit.

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B2B and B2C Website User Experiences Are Converging.

millermedia — Mon, 24 Jun 2019 14:45:04 +0000

We often think of B2B buyers as this different group of “business
decision-makers,” but it is important to remember that they are also B2C
buyers in their personal lives.

Make every experience epic for everyone.

How do you deal with this paradigm shift? The solution is very simple. Remember the four Es: Make every experience epic for everyone.

Here are three steps to get you started:

1. Interview Your Customers

Begin by doing research on your customers. You are not the customer. Don’t fall into the trap of an opinion-driven design. This is how many projects fail.

2. Develop Personas And CJMs

Develop buyer personas and customer journey mapping (CJM) research. Focus on documenting common steps and tasks that your users take on the website, paying special attention to their goals and what could get in their way. With personas and journeys documented, your team can find alignment and have a point of reference to ensure that what you end up building will be truly customer-centric.

3. Test With Real Users

Test early, and test often with real users (your customers or users fitting your personas). When you test your solutions with real users, you can catch and fix many more issues before your website is finalized. This saves time and money, as well as prevents embarrassments from happening once the new or redesigned experience is launched.

Ask yourself: What would be the cost of getting it wrong and losing even 5%, 10% or 20% of business because of misalignment with your B2B users? Remember, good UX can lead to good business, but bad UX can lead to bad business. Which one would you rather?

Ref: https://www.forbes.com/sites/forbestechcouncil/people/andrewkucheriavy/

The post B2B and B2C Website User Experiences Are Converging. appeared first on Miller Media, Digital Marketing Agency, PPC, Industrial Web Design, WordPress.

UX Archives - Miller Media, Digital Marketing Agency, PPC, Industrial Web Design, WordPress

How to make Google LOVE your website.

B2B and B2C Website User Experiences Are Converging.