Which monster most resembles your marketing strategy style.

GHOST

Are you haunting your clients with too many emails, phone calls or letters? We understand the impulse — after all, staying in touch with your clients after a completed transaction will keep you from blindsiding them with communication when you’re ready to ask for their business or for referrals. However, we’ve all hit the unsubscribe button when a company sends us too many emails. 

Don’t get GHOSTED.

VAMPIRE

Hey there, bloodsucker. While your intentions may be in the right place, if you’re reaching out to your clients with only information about you or your company, you’re probably sending the wrong message. 

Wake up vampire its not all about you.

MUMMY

Are you still sending snail mail? If so you might be wrapped up in old-school marketing way of thinking. Do you know how many of those letters are going directly into the recycling bin without being opened? 

Things like snail mail, fax and ads in yellow pages are mummified, not because they’re uncool, but because there’s no way to track your return on investment.

STOP the madness Mummy.

ZOMBIE

If you’re not doing anything at all to stay in touch with your clients, consider yourself a marketing zombie. 

You might be extra busy, you might think, “I have all the business I need,” or you might not want to “annoy” your clients. The fact is this: if you’re not keeping your name in front of your clients.

You’re NOT a ZOMBIE right?

WEREWOLF

It must be a full moon, because that’s the only time your clients hear from you. If you’re only contacting your client when it’s time for them to renew their policy, upgrade their plumbing, refinance their home, etc., then you are a werewolf. 

Your Customers Aren’t Werewolves; Stop Looking for a Marketing Silver Bullet

Bringing your monstrous marketing habits under control might take some effort, but your clients and your bottom line will thank you. Now that you’re on your way back to humanity, go forth and terrorize the neighborhood no more! (And have a few pieces of candy. You’ve earned it.)

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Why should you care?  If anything is true in SEO (Search Engine Optimization), it is that we can always expect change. Google has made many changes to its algorithms over the years and continues to release algorithmic updates to improve usability and improve relevancy. You cannot just sit idle and expect rankings today will be the same tomorrow. As Google continues to make changes, your web site must continue to improve to gain and maintain rankings in Google search.

Google made over 3,200 changes to its search system last year alone. Google wrote, “Our search algorithms are complex math equations that rely on hundreds of variables, and last year alone, we made more than 3,200 changes to our search systems.”

3,200 changes! Yes, Google has for a while said it makes, on average, several changes to search per day, and 3,200 changes per year would be about several per day. So what have you done today to increase your visibility online?

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Here are are some key elements you can utilize:

1. Excellent Navigation
2. Roadmap thru the website or breadcrumb trail
3. Clear Benefits to working with you vs. competition
4. Faster Load Time
5. Complete Contact Information
6. Secure Website
7. Useful Content

Figuring out what users want isn’t always easy, but it is worth the effort. What they want may change often so ask your current customers what you’re missing and continue to improve and add to your website over time. If you always seek to put the customer first, they will turn to you over your competitors.

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Today a solid digital marketing strategy has become the new bread and butter of day to day business.  Your business’s success depends on the right type of digital strategy, and the right type of strategy can in turn lead to higher sales, new customers, and long-term growth.

Here are 4 tips to optimize your digital marketing strategy.

1. Prioritize customer needs over bells and whistles.

While your team is consumed with building your web presence and developing your product or service, it’s easy to lose sight of the customer you want to target. Look at how you can make improvements in user experience these improvements will increase conversion rates, and retargeting can pay huge dividends — tighten up the mousetrap first, then boost your efforts by complementing with a targeted adwords campaign. You’ll acquire and retain customers more cost-efficiently and save money for higher-risk marketing strategies.

2. Audit and update your SEO more often

You may know your product or service is great, but is it reaching all the people it could be? Search engine optimization can significantly help your brand reach the people who want what you’re offering. Industry experts recommend updating your SEO once a quarter; after all, Google updates its algorithm more than 500 times a year. Find the keywords that are making your business gain or lose traction in the search engine cycle in order to make your brand as discoverable and searchable as possible.

3. Make your marketing MOBILE

Even if a desktop version of your website looks great, be sure to check that it translates across devices. Consumers expect cohesion across platforms, and the better accessibility you provide your audience, the more likely those users are going to purchase.

Remember that authenticity reigns supreme in any of these strategies. Once you have that, an online presence allows you to connect with your audience in ways previously unknown and build a brand that they’ll continuously want to engage with.

4. Blogging as a lead generation tool

Speaking of SEO: Posting new relevant and valuable content will drives traffic to your website, while also increasing your ranking in search engines. In fact, marketers who blog are 13 times more likely to experience positive return on investment, and companies that blog generate 67 percent more leads than those who don’t.

Each post you create is one more webpage indexed on your website, making it more likely customers will find you when searching online. It also indicates to the search engines that your website is generating new content, which will help your content move to the top of search engine results. Further, blogging gives your brand a voice, and 91 percent of clients say they are more likely to purchase from a brand that is authentic rather than generic.

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1. Do a Website Content Audit

Does your website copy convey the message you want your potential clients to know about your business and does it include industry terms?  Website Content/Copy audits are the single best way to expose  issues that are likely harming your SEO performance. The truth is that many websites online are littered with thin, low-quality, and even outdated content.

2. Target Low Hanging Fruits

The more targeted your content is to your potential client the more success you will have generating quality leads to your website.

One of my favorite methods for getting quick SEO wins is to target low-hanging fruits.  What does that mean?

It means that you identify pages on your site that are ranking on the second page of Google. After you identify these pages, you need to make an effort to “beef them up”. That means improving the quality of the page by either adding more words, adding video, adding audio, or improving the overall readability and design of the page.

A combination of all of these elements would produce the best results.

3. Care About Your Websites User/Technical Performance

There is a tendency in the SEO industry for people to overvalue backlinks and undervalue user experience.  We believe that if users cannot navigate thru your website with ease how do you expect the search engines to do so?  Usability plays a large role in this, with the right foundation you can generate a better return from your website.

This time of year can be overwhelming with the holiday, don’t let your momentum die keep the leads coming thru the holidays!  If you need any help implementing any of these steps please give us a call.  We can help you tackle any website SEO project.

You can reach us at 248.528.3600.

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The better content you produce, the better your website or social media account will be; more visitors, more followers, and more conversions.  What business and organization doesn’t want that, right?

Wrong.

Yes, the vast majority of the all businesses and organizations I work with want to grow with more website traffic, more social media followers, and in the end more website conversions.

And let’s not downplay content, because it is extremely important!

But in a world where Content is King, many forget that content can only remain ruler of the throne when it is paired with fundamentals of SEO.

The relationship of Content and SEO

Content is just an element of SEO. Yep, you read that right.

Most people seem to think that content marketing is its own thing. Maybe you think that it is used to engage with your audience. And that’s right!   But content is more than that.

Content is a critical element of SEO. With content you add more valuable information to your website, resulting in more pages that are indexed by Google. But that’s not all!

The more quality content you create, the more authoritative of a resource you become. This is great for your audience, but also Google! If you provide a wide variety of knowledge on a topic, Google will take notice. And you will start to become a great resource for them to provide in search results. Ultimately enhancing your ranking in Google.

It’s a win-win!

But when you ignore the basic fundamentals of SEO, all the content you created will not get indexed. Meaning your content won’t be found! Resulting in all your hard work going to waste.

Yuck!

So yes, quality content is extremely important! And you need to continue to produce quality content on a regular basis. But creating that content would mean nothing without the fundamentals of SEO.

There are 3 basic fundamentals of SEO that are critical to remember if you want your content marketing to succeed.   Contact us today and we can help you get started!  248-528-3600

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Here are 10 tips for improving your website’s visibility and exposure, generating more online traffic, and increasing sales.  Read More: How to succeed in Marketing your business online 

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What impression does your website leave on your potential customers?

For this reason, your homepage is undoubtedly one of the most important pages on your website.   Your website homepage is your companies first impression.   If a new visitor doesn’t like what they see, their first reaction is to hit the “back” button.
That’s right — unfortunately, a lot of people still judge a book by its cover.  So lets have a heart to heat talk about what makes a good homepage design:

1. Clearly answers, “Who I am,” “What I do,” and/or “What can you (the visitor) do here.”
2. Resonates with the target audience.
3. Communicates a compelling value-proposition.
4. Optimizes for multi-device usability. Responsive Website Design (RWD)
5. Includes calls-to-action (CTAs).
6. Always changes.
7. Employs great overall design.

8. Is user friendly.

A well-designed home page is the key component to building trust, communicating value, and navigating visitors to the next step.

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A landing page is the first page that a visitor sees. Therefore, it requires a lot of attention. You need to build it in a manner that stimulates the visitors to take action. Your landing page should also enhance the user experience and enriches the marketing goals that you want to accomplish. Developing a targeted landing page will drive more qualified results. Design a perfect landing page that customers find useful, and engaging. Make sure that the landing pages contain a call to action link and user-friendly navigation. Learn more about Landing Page Optimization.

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When deciding if a custom web design is the way to go or if a website template is a better choice keep in mind that you want your business to stand out from the crowd and be memorable.   While a website template may be the lower cost alternative, you definitely get what you pay for.  The more professional looking your business appears, the more creditable it looks.  Lastly, custom built websites are great for ensuring that your brand is properly represented on the web, and for providing you with the tools you need to get the most out of your interactions with clients online. Custom built sites also leverage professional expertise in usability and design to handle the strategic oversight of how the business will evolve with technology.

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