There are simpler platforms, but most don’t offer the functionality that WordPress does. And there are a few platforms that are equally robust, but they’re difficult to use.

Benefits of WordPress?

1. WordPress is used by 59.5% of all the websites that use a content management system (CMS). 
2. WordPress is simple to use.
3. WordPress is flexible enough to accommodate all needs through its extensions and plugins
4. Adding website content is fast and simple.Another reason people love to use WordPress is because of its simplicity. The CMS is as user-friendly as it gets, and very easy for newbies to learn. Not only that, the platform is very intuitive.
5. Its search engine friendly. Popular search engines, like Google and Bing, tend to rank websites that use WordPress higher than those that don’t. This is because the CMS’ framework makes it easy for the search engines’ spiders to crawl. 
6. Its secure and safe. Another reason why WordPress is so beloved is the security measures the developers take to preserve the trust of its users.
7. WordPress keeps improving. Thanks to its open source coding and innovative developers, WordPress keeps improving as the years go by.
8. You can make your WordPress theme look any way you want with a customized theme.  (This is our specialty)
9. WordPress powers some of the world’s most well-known brands with millions of pageviews per day, for example Mashable, Nasa, Mozilla, Coca Cola, Wall Street Journal and many more. 
10. Multi-Media Support. WordPress lets you easily integrate video either by uploading your own, or by adding embeddable code through the HTML areas. 
11. Integration. WordPress integrates with many popular 3rd-party platforms to make your website more modern. There are plenty of plugins that let you easily send out email campaigns and newsletters.
12. WordPress is integrated with an automatic updater for security purposes. The CMS also notifies you when new updates are available for plug-ins. 
13. Social Media Integration. People can easily post comments on your site using their own social network accounts. 
14. Numerous E-Commerce Solutions.
15. Schedule Posts. WordPress makes it easy for you schedule the things you publish. 
16. Multi-User Capability. In case you are not the only individual running your website, WordPress makes it simple to assign different access roles for different people. 

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Not sure whether your current website needs a facelift? Check out the following reasons why your website may need a revamp (listed in no particular order).

1. It’s not memorable & doesn’t stand out

2. It Doesn’t Reflect Your Brand

3. You’re Not Attracting the Right Clients

4. Outdated Look & Technology?

5. Is it Mobile Friendly?

6. Does Your Website Load Slow?

7. Is Your Website Secure? Do you have an SSL?

8. Does your website appear under your specific keywords?

9. Is it easy for your potential client to contact you?

Think about the reason you got a website in the first place. It exists to promote your work, help customers get to know you as a brand and creative personality, as well as get them excited to work with you!

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• Has the main message of my business evolved?
• Has my content strategy changed? (I’m now doing more publishing, events, promotions, etc.)
• Has my industry evolved? Are people in my business talking about things differently these days?
• Am I in a design- or technology-related industry? Times change faster for these businesses
• Is my site keeping up with design trends? Modern sites tend to be streamlined into a single column layout. They present less information at each scroll depth, with larger images that often fill the screen. The trend is toward more video and more prominent calls to action.
• Does my site look great on phones and tablets? If your last redesign was 6 years ago, it’s possible that most of your visitors are using completely different devices today
• Is my site hard to update? Content management systems have improved. We should have higher expectations for easy updates. These days, it should be fast, free and easy to make most changes to the content on our websites.
• Have my rankings and search traffic declined? Unless you are actively promoting your website, rankings tend to decline over time. A redesign can reverse the trend of declining search traffic through a new keyphrase-focused sitemap, with new pages targeting new phrases.
• Is my conversion rate declining? Visitors’ expectations keep increasing, so unless your website keeps improving, conversion rates tend to decline. A redesign can reverse the aging process through a new, conversion optimized design that exceeds visitors expectations.
• Have my competitors recently redesigned? This is the big question: What are your competitors doing? Let’s take a look…

Age is relative …to your competitors

Try this: pretend you are a potential lead or customer. Search for your product or services. 

Seriously, go take a look! What did you see?

• Who is ranking?
• Are their sites newer than yours?

Your potential customers see those rankings and those websites many times every day. While you are reading this, at this very moment, someone is looking at those search results and those websites.  Old and new in that context. It’s all relative.

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When it’s so easy to lose a customer and yet so complex to keep one until the end, it’s important to remember six factors that matter most in their online buying process:

1. Neglecting Mobile
2. Annoying Advertising
3. Buggy Design
4. Confused Customer
5. Frustrating Functionality

As soon as someone lands on your site, the clock is ticking. Every step in their journey will either take them closer to check out or to the exit button.

By paying closer attention to the flow of your website, prioritizing usability for important functions, and testing areas that are proven to impact customers, you’ll start seeing less abandoned shopping carts and more satisfied customers.

Read More: 6 Website Flaws that Chase Customers Away

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Here are are some key elements you can utilize:

1. Excellent Navigation
2. Roadmap thru the website or breadcrumb trail
3. Clear Benefits to working with you vs. competition
4. Faster Load Time
5. Complete Contact Information
6. Secure Website
7. Useful Content

Figuring out what users want isn’t always easy, but it is worth the effort. What they want may change often so ask your current customers what you’re missing and continue to improve and add to your website over time. If you always seek to put the customer first, they will turn to you over your competitors.

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Web design trends you should consider using in 2018.

Balancing website aesthetics AI, and functionality is a difficult act, but if you get it right you’ll set yourself up for increased user engagement and higher conversion rates. Here are a few trends that  can improve your online presence.

1. Mobile Website Design/Responsive Web Design
2. Machine Learning & AI (Artificial Intellegence)
3. Website Grid Layouts
4. Bold Fonts & Eye Catching Colors
5. More Advanced Scroll Triggered Animations
6. Micro-Interactions
7. Top Sticky Elements vs. Bottom Sticky Elements
8. Scalable Graphics

Want more details read more here about the > Website Design Trends to Watch in 2018

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With the year in full swing, let’s review the top 10 Web design trends that could impact website design updates and complete overhauls.  This will help you better anticipate trends as well as understand where to devote resources (time and money) within the world of Web development.

Technology is constantly changing.  You need to stay ahead of the game by changing with technology. The confusing thing is that there are many developments and updates being released on a weekly basis.  Here are some trends you should pay close attention to> Top 10 Website Design Trends

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