There are simpler platforms, but most don’t offer the functionality that WordPress does. And there are a few platforms that are equally robust, but they’re difficult to use.

Benefits of WordPress?

1. WordPress is used by 59.5% of all the websites that use a content management system (CMS). 
2. WordPress is simple to use.
3. WordPress is flexible enough to accommodate all needs through its extensions and plugins
4. Adding website content is fast and simple.Another reason people love to use WordPress is because of its simplicity. The CMS is as user-friendly as it gets, and very easy for newbies to learn. Not only that, the platform is very intuitive.
5. Its search engine friendly. Popular search engines, like Google and Bing, tend to rank websites that use WordPress higher than those that don’t. This is because the CMS’ framework makes it easy for the search engines’ spiders to crawl. 
6. Its secure and safe. Another reason why WordPress is so beloved is the security measures the developers take to preserve the trust of its users.
7. WordPress keeps improving. Thanks to its open source coding and innovative developers, WordPress keeps improving as the years go by.
8. You can make your WordPress theme look any way you want with a customized theme.  (This is our specialty)
9. WordPress powers some of the world’s most well-known brands with millions of pageviews per day, for example Mashable, Nasa, Mozilla, Coca Cola, Wall Street Journal and many more. 
10. Multi-Media Support. WordPress lets you easily integrate video either by uploading your own, or by adding embeddable code through the HTML areas. 
11. Integration. WordPress integrates with many popular 3rd-party platforms to make your website more modern. There are plenty of plugins that let you easily send out email campaigns and newsletters.
12. WordPress is integrated with an automatic updater for security purposes. The CMS also notifies you when new updates are available for plug-ins. 
13. Social Media Integration. People can easily post comments on your site using their own social network accounts. 
14. Numerous E-Commerce Solutions.
15. Schedule Posts. WordPress makes it easy for you schedule the things you publish. 
16. Multi-User Capability. In case you are not the only individual running your website, WordPress makes it simple to assign different access roles for different people. 

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Why should you care?  If anything is true in SEO (Search Engine Optimization), it is that we can always expect change. Google has made many changes to its algorithms over the years and continues to release algorithmic updates to improve usability and improve relevancy. You cannot just sit idle and expect rankings today will be the same tomorrow. As Google continues to make changes, your web site must continue to improve to gain and maintain rankings in Google search.

Google made over 3,200 changes to its search system last year alone. Google wrote, “Our search algorithms are complex math equations that rely on hundreds of variables, and last year alone, we made more than 3,200 changes to our search systems.”

3,200 changes! Yes, Google has for a while said it makes, on average, several changes to search per day, and 3,200 changes per year would be about several per day. So what have you done today to increase your visibility online?

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Not sure whether your current website needs a facelift? Check out the following reasons why your website may need a revamp (listed in no particular order).

1. It’s not memorable & doesn’t stand out

2. It Doesn’t Reflect Your Brand

3. You’re Not Attracting the Right Clients

4. Outdated Look & Technology?

5. Is it Mobile Friendly?

6. Does Your Website Load Slow?

7. Is Your Website Secure? Do you have an SSL?

8. Does your website appear under your specific keywords?

9. Is it easy for your potential client to contact you?

Think about the reason you got a website in the first place. It exists to promote your work, help customers get to know you as a brand and creative personality, as well as get them excited to work with you!

The post Why your website needs an update NOW. appeared first on Miller Media, Digital Marketing Agency, PPC, Industrial Web Design, WordPress.

• Has the main message of my business evolved?
• Has my content strategy changed? (I’m now doing more publishing, events, promotions, etc.)
• Has my industry evolved? Are people in my business talking about things differently these days?
• Am I in a design- or technology-related industry? Times change faster for these businesses
• Is my site keeping up with design trends? Modern sites tend to be streamlined into a single column layout. They present less information at each scroll depth, with larger images that often fill the screen. The trend is toward more video and more prominent calls to action.
• Does my site look great on phones and tablets? If your last redesign was 6 years ago, it’s possible that most of your visitors are using completely different devices today
• Is my site hard to update? Content management systems have improved. We should have higher expectations for easy updates. These days, it should be fast, free and easy to make most changes to the content on our websites.
• Have my rankings and search traffic declined? Unless you are actively promoting your website, rankings tend to decline over time. A redesign can reverse the trend of declining search traffic through a new keyphrase-focused sitemap, with new pages targeting new phrases.
• Is my conversion rate declining? Visitors’ expectations keep increasing, so unless your website keeps improving, conversion rates tend to decline. A redesign can reverse the aging process through a new, conversion optimized design that exceeds visitors expectations.
• Have my competitors recently redesigned? This is the big question: What are your competitors doing? Let’s take a look…

Age is relative …to your competitors

Try this: pretend you are a potential lead or customer. Search for your product or services. 

Seriously, go take a look! What did you see?

• Who is ranking?
• Are their sites newer than yours?

Your potential customers see those rankings and those websites many times every day. While you are reading this, at this very moment, someone is looking at those search results and those websites.  Old and new in that context. It’s all relative.

The post When should I update my website? appeared first on Miller Media, Digital Marketing Agency, PPC, Industrial Web Design, WordPress.

For many business owners who started their website at the beginning of their life cycles, they have yet to fully redesign their website. These websites have not been updated in years which bog down the website and greatly reduce its viability on Google. Nothing can help your business more than a website redesign.

If you’re looking to kick-start your business there is nothing better you can do. Matter of fact, no matter what stage you’re in, a website redesign could greatly impact your business for the better. There are a number of factors that are directly impacted by a website redesign which contributes directly to increased consumer traction and interest. The ROI on a website redesign has been measured to be a very profitable return.

Check out our portfolio we can help

The first goal of any business is to let customers know who you are and what you are about. Having a website that directly reflects your message to the world and solidifies what makes your business unique can have an immense impact on your target audience.

So often, businesses have overly simplistic and heavy websites that run slow especially on newer computers. It’s not the most ornate website or most animated but the cleanest and most efficient that wins hearts and minds.
It can be difficult for businesses who are traditional, in the sense that they participate in traditional industries, to update their website and stay hip and active. Regardless, the importance of the website is only growing.

Unfortunately today many businesses have sub-par websites with sub-par performance and as we have seen many times over this can lead to disastrous results.

Call Us Today and We Can Help You Get Started On A New Website Design TODAY! 248.528.3600

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