If your website in freshly live, it can be hard to develop your organic traffic and rank higher on Google SERPs. Ideally, it would be better to come up with a search engine optimization plan before your website is created, but you can still incorporate an effective plan if it is already in motion. Here …
Google and other search engines take a careful eye to medical business websites. Creating SEO-friendly healthcare content while also selling your product or services can be difficult. Keep in mind expertise, authoritativeness, trustworthiness (E-A-T) and your money your life (YMYL) principles when creating content for your website. Include well-research information and statics that could directly …
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Starting back in 1996, with Google AdWords launching in 2000, paid search is the most evolved digital marketing channel. Since then, the launch of many key initiatives such as product listing ads, seller ratings and expanded text ads. Paid search is still digital’s most evolving channel. Here are 4 evolutions to look out for and …
How Paid Search is Evolving: 4 Trends to Look Out For Read More »
SEO best practices are essential to growing an audience and driving traffic to your website. One element that can help boost your ranking is with the usage of on-page SEO to optimize your headlines. H1 tags (top-level header HTML tag) and title tags (blue links that appear in search results) are a good place to …
Showcase your brand or product by collaborating with influencers participating in a trend. Not only is it a great way to create awareness, but it also will increase searches for your product or brand. Influencers have the advantage of an existing loyal audience and will speak using the unpolished language of social media to create …
How brands can utilize influencer marketing to increase searches and demand Read More »
From an IBM’s SEO Strategist, a tip to help with site ranking is to use Semrush.com to find keywords that are easy to rank high for, but still bring good results. Identifying these keywords will also help you prioritize, maximize resources, and make a significant impact in satisfying stakeholders. One of their extremely effective tools …
How to identify keyword opportunities to boost site rankings Read More »
56% of consumers won’t consider a business without a website are growing since the pandemic. Social media, an ad, a listing, direct mail, a friend, or even seeing it in their travels is not enough. 75% of consumers have admitted to judging a company’s credibility based on their website design so make sure your website is modern and …
How to Increase Your Website Presence with Your Website Read More »
