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Content Marketing

6 Easy Steps to Start Email Marketing 

According to the Digital Advertising Network, email marketing is 40% more effective than social media advertising. Email marketing is great for accessibility, easy of use, and an affordable alternative to other forms of marketing. The company Barillance found a 15.11% conversion rate for users making purchases through websites. Ecommerce websites should incorporate email into their marketing plan …

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SMART Marketing Goals that Won’t Make You Feel Dumb 

Successful marketing is based on setting business goals. According to CoSchedule research, marketers who set goals are 376% more likely to report success than those who don’t. And 70% of those successful, goal-setting marketers achieve them. Think of it like planning a road trip. To create a map, you need to know the destination. Now, …

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How to Make Your Content Effective in the “Big Content” Era

The internet world is overflowing with content. It can be overwhelming creating content that flags down your target audience. Businesses of all sizes need to combine brilliant copywriters and designers to communicate effectively. Here are several ways to help you organize your content that effectively communicates important information with your stakeholders, employees, customers, prosects, shareholders, …

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26 Unique Social Media Post Ideas for Your Marketing Strategy

Coming up with interesting business posts to attract new customers and keep loyal customers can be frustrating. Here are 26 post ideas that will help keep your feed interesting as well as keep the client relationship strong:  1. Host a Twitter Chat 2. Ask for Customer Feedback 3. How-to Videos 4. Product Reviews 5. Moving …

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How to Create and Succeed with a Content Marketing Funnel

Enable yourself and your team to drive traffic to your website, turn that traffic into leads, and eventually turn those leads to customers and revenue. An effective content marketing funnel helps you plan and create content that will be successful in meeting your business goals. This funnel is a system that enables you to create …

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Top 10 Instagram Story Design Tips & Tricks 

Social Media platforms like Instagram are constantly growing and creating meaningful and impactful content can be difficult. Many small businesses must ask themselves how they are going to budget and plan for Instagram Stories and ads as well as curate a profile that exemplifies their brand. Here are 10 tips and tricks for better Stories, …

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