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The Best Types of Instagram Posts for Engagement

Experts from the LaterBlog analyzed over 81M Instagram feed posts (excluding Reels) to find out which type of Instagram performs best: single images to carousel posts, to videos. They found that carousel posts have the highest average engagement rate of all feed post types and images have a slightly higher average engagement rate than video feed …

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26 Effective Social Media Post Ideas for Businesses

Social media can be confusing for businesses. It may be difficult determining how to connect your brand to the audience you want to build and eventually turn into clients. Here are 26 different types of social media posts to help you get started attracting viewers to your business: 1. Company Blog Posts 2. Company Culture/Brand …

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5 Ways to Drive Traffic and Sales with Short Videos

Currently, short video content better than traditional long-form content. Short-form videos became popular thanks to social media platforms such as TikTok, Instagram Reels, YouTube Shorts and Snapchat. They are fast-paced, emotional, and engaging. They also can easily be distributed across multiple platforms, and the content style is addicting due to its short nature. Adopting a video marketing strategy …

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Develop an Instagram Content Strategy 

Coming up with an Instagram Strategy for your business can be overwhelming. Here are 7 steps to help you understand Instagram and start developing a strategy to help you stand out from your competition:  1. Understand Different Types of Instagram Posts Instagram’s algorithm prioritizes content that uses newer features, like Reels. However, a user post based …

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Top 10 Tips to Optimize Your Instagram Engagement

Promoting your business on Instagram takes time and patience. Staying up to date with the fast-paced ever evolving platform can be difficult. Whether you’re using Stories, posts, reels, or IGTV you need make sure your target audience is engaging and that your business is building brand loyalty. Here are Instagram tips and tricks to help …

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Tips on Creating an Effective Influencer Marketing Campaign

For a social media campaign to viral it is best to work with influencer within your niche. Your campaign will gain that initial momentum when starting to trend, gaining views, developing organic content, searches, and clicks to your website. If you have never participated in influencer marketing before, here are some starting tips:  🎯Define Goal …

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