When planning and creating a website the goal is to keep visitors on your site longer enough to make a purchase or contact your business. To prevent high bounce rates and generate more leads, here are items of your website that potential new clients are drawn too: Clear, Non-confusing Navigation You don’t want visitors to …
To create a fantastic user experience, it is important to avoid bad web design. How do you know your web design is appealing enough to attract customers? Here are 10 design flaws and shortcomings to look out for: Too cluttered Late 90s and early 2000 web design a notorious for having too much on one …
The home page is the first impression potential clients will have of your website and company. There are 5 important questions your home page should answer so your new visitor converts to a fresh lead: Who are you? How did your company start? What is your story? How was your product or service created? …
The internet allows for a huge marketplace, making it hard to stand out when you own an online shop. Websites and apps that stand out and manage to get the attention of potential customers are the best way to compete with big brands. You want your product pages to have these important elements: ✅ Product name …
Tips to create eye-catching product pages for your online store Read More »
Aesthetic features are crucial for a website’s success, but another one of the most critical indicators of a website’s effectiveness is its ability to generate conversions. The higher the percentage of site visitors, the higher your potential conversion rate. Here are areas of design to focus on if you want to create a high converting website: …
Aspects of Web Design to Focus on for High Conversion Read More »
It is important for businesses to protect their website and data from unauthorized access or attack. Cyberattacks can cause both financial and reputational damage, especially businesses that aren’t prepared or equipped to bounce back. This was particularly noticeable during the pandemic. According to Verizon, 43% of data breaches involve small and medium businesses and 83% are …
Since August 2018, Google has crack down on websites that are categorized as medical, health, financial, news fields, and any sites considers impacting one’s livelihood to help prevent the spread of false information. Having an EAT (expertise, authority, trustworthiness) strategy is now a necessity with Google’s rigorous standards and updates. Human quality raters use Google’s …
How to Affect the Outcome of Google Core Algorithm Updates Read More »
Transform a simple WordPress site into a cutting-edge top performing powerhouse. WordPress plugins not only allow you to add great features and functionality to your website, but also speeds it up. Speeding up your website creates a better user experience. Here are 6 plugins recommended to help ramp up your website’s speed: AMP Back in …
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Enjoy better ROI in digital marketing and branding by increasing the conversion rate of your website. Here are few strategies to start this process: >> Design a Plan Start off with a main goal for your website. Then list the elements need to achieve this goal. Ask “what functionalities will the site have?”, “how will …
Strategies for Designing a Website with High Conversion Read More »
How can you create great products or services for you users? Incorporate great UX and UI principles into your marketing strategy to create a great user experience. Also use quantitative and qualitative research to help determine your target audience and what type of ad experience will draw them to your business. 3 additional unique ways …
