A brand style guide is an essential tool for your business. It usually comes in the form of a pdf, PowerPoint, or physical booklet. It contains all the graphic elements you need for your company including but not limited to logo rules for usage, typography rules, graphic element samples, color pallet color codes for digital …
There are many reasons why businesses rebrand themselves. They could have existed a long time and want to revamp their look, or they merged with another company, or they have a new target audience they want to appeal to. You may be itching to join in on the rebranding, but first ask yourself if this …
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When it is time for business to grow, it can be difficult to know where to start. Google has provided some helpful data and tips in their Retail Marketing Guide to help you start building up your company’s brand and acquiring new customers. Here they are: 41% of shoppers go to Google when discovering a …
Google Tips to Help Build Your Brand & Acquire New Customers Read More »
Successful marketing is based on setting business goals. According to CoSchedule research, marketers who set goals are 376% more likely to report success than those who don’t. And 70% of those successful, goal-setting marketers achieve them. Think of it like planning a road trip. To create a map, you need to know the destination. Now, …
SMART Marketing Goals that Won’t Make You Feel Dumb Read More »
B2B marketing is not as simple as B2C marketing, and it can be hard keeping a solid plan in motion. Your plan needs to be flexible enough to account for chaotic sales cycles and the ever-expanding marketplace. Here are 7 underrated methods businesses need to use to develop an effective marketing strategy: 1. Live Videos …
7 Underrated Methods to Upgrade Your B2B Marketing Strategy Read More »
Social Media platforms like Instagram are constantly growing and creating meaningful and impactful content can be difficult. Many small businesses must ask themselves how they are going to budget and plan for Instagram Stories and ads as well as curate a profile that exemplifies their brand. Here are 10 tips and tricks for better Stories, …
Before starting a social media campaign, it is best to create a plan with these 5 goals in mind: Brand Awareness You must become relevant to potential buyers. Post design should be introducing your company’s product or service. Make sure you include contact info (phone # & links to your website). Bio sections of platform …
Showcase your brand or product by collaborating with influencers participating in a trend. Not only is it a great way to create awareness, but it also will increase searches for your product or brand. Influencers have the advantage of an existing loyal audience and will speak using the unpolished language of social media to create …
How brands can utilize influencer marketing to increase searches and demand Read More »
Brands that want to grow rapidly grow often spend most of their budget on paid campaigns in an advertisement. While these campaigns are useful, prioritizing organic traffic is paramount to the overall success of the company and strengthening b2c relationships. Here are 6 ways to help boost organic social traffic: Use a Brand Manual/Guide Post …
Having a robust brand shapes marketing strategy and supports business goals related to customer experience. When building a brand consider the following: ❇️ Target Audience Research by talking (via social media, survey, or in-person) to current and potential customers about what they’re looking for in a brand that sells similar products or services. Use their language …
