According to Google, almost 49% of consumers in surveyed countries agree that they have done more shopping online in the past year. An ecommerce business needs to have a multiple channel strategy. Customers expect to be able to shop through your website, app, or within an ad experience on social media. Your goal should be …
Not to be confused with the black hat tactic keyword stuffing, which would create negative SEO results, keyword clustering is a strategy that consist of pooling together similar keywords into groups. This group of similar keywords will signal to search engines that your web page contains a good answer to a search query. Clustering helps …
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If you have business goals that are set up in Google Analytics, and you are measuring product or service conversions that come directly from content, then most of your first click and last click conversions probably comes from a few blog posts. It is rare that the posts with the highest volume of traffic, have the highest volume of conversions. …
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Prevent the horror of your website suffering a rankings crash. Content spam is the #1 cause of this. It is a negative SEO tactic and is the unwanted and unauthorized use of content from your website on third-party websites in connection with other content. This negatively affects your company’s and website’s reputation. The main targets of content …
Optimize your website for a better user experience and give Google a clearer understanding of your content with on-page SEO. This will help your Google ranking and quicken the increase in web traffic. Begin with pages you want more potential clients to visit and audit them to discover what on-page SEO elements you need to …
Newsletter subscribers are one of the many ways to build an engaged audience. This can lead to opportunities to create an awesome content marketing campaign with brands you want to work with. To get started you first must focus on SEO-friendly blog content. Blog or create content that ranks highly in search and make it …
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Instagram is 1 of the biggest social platforms in the world. With over a billion users, your target audience is not casually browsing the app, but using it to shop. Here are 11 tips and social commerce examples on how to create brand trust and showcase your product or service to help you stand out …
The best practices of search engine optimization are always changing, which means that your business needs to change their strategy with each new update that Google makes to its algorithms. Semrush offers insights into these updates to help inform you how you should approach your content strategy: Embrace these topics to encourage more search …
SEO Trends That Can Help Your Content Rank Higher in Search Read More »
One lesser-known tactic to help boost the SEO of your website is to embed a YouTube video. Some may have shied away from this technique because it slows load times, however if strategically placed they can be a great engagement tool to help potential clients stay longer on your website. Other possible benefits you may …
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Placing keywords into website content is like arranging furniture for the home. You must know where the keywords fit comfortably so that users feel at home on your website. Apply text classification to your SEO strategy to help with this. Text classification using Term Frequency/Inverse Document Frequency (TF-IDF) analyzes the importance of words within a …
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