Pay-per-click advertising, also known as PPC, is more or less exactly what it sounds like: you pay each time a potential customer clicks on your advertisement. These PPC ads come in many forms and are available on a variety of platforms, namely on Google, Yahoo, Bing and social media sites. Google Pay Per Click (PPC) ads appear at the top of the search engine results for a particular keyword search query, or they can follow a targeted user as they search on a list of websites that are a part of the Google Display Network.  Pay-Per-Click on social media sites, like Facebook, Instagram, and Twitter, show up on targeted users’ social media feeds, story, or online marketplace.  

Paid search is one of the easiest ways to reach your target audience.

Benefits:

• Instant results:  Pay per click is a great way to generate immediate results. PPC is a one of the best ways to get in front of your target audience and quickly generate quality leads.
• Target audience:  Pay per click (PPC) allows you to reach your target audience under your specific keywords, products or services. This targeting allows you to reach out directly to the audience you want to be in front of when your client has an “Ah-ha” moment.

Considering all the benefits PPC offers, there’s little risk in testing it out to see what it can do for your business. It can also help you gain a wealth of valuable data that you can use to improve your other marketing and optimization efforts thru Google Analytics.