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April 26, 2010

Search Engine Optimization vs. Customer Connection

It’s not a choice between optimizing your site and not optimizing it. It’s a choice in how you spend your time. If you only think with an optimization perspective, you’re likely to miss the ways you can be helpful to your customer that don’t fit neatly into search optimization. See Article: Search Engine Optimization

Are You Optimizing for Search Engines or for Customers?

The very name “Search Engine Optimization” would seem to answer the question of who marketers are optimizing their site for. All the great advice you get about getting your pages indexed and finding which keywords are used in the search engines and optimizing your content to be found by the search engines–it’s all search engines …

Are You Optimizing for Search Engines or for Customers? Read More »

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