Companies that participate in Business-to-Business sales will notice that changes are arising in how to market your products or services to clients. It is important that you clean out any old practices and replace them with what the current trends that indicate will be the new norm. Here are 5 B2B marketing trends to start …
Not to be confused with the black hat tactic keyword stuffing, which would create negative SEO results, keyword clustering is a strategy that consist of pooling together similar keywords into groups. This group of similar keywords will signal to search engines that your web page contains a good answer to a search query. Clustering helps …
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B2B marketing is not as simple as B2C marketing, and it can be hard keeping a solid plan in motion. Your plan needs to be flexible enough to account for chaotic sales cycles and the ever-expanding marketplace. Here are 7 underrated methods businesses need to use to develop an effective marketing strategy: 1. Live Videos …
7 Underrated Methods to Upgrade Your B2B Marketing Strategy Read More »
Optimize your website for a better user experience and give Google a clearer understanding of your content with on-page SEO. This will help your Google ranking and quicken the increase in web traffic. Begin with pages you want more potential clients to visit and audit them to discover what on-page SEO elements you need to …
Most people are familiar with B2C influencer marketing. Celebrities promote a product you want to sell, and you gain more clients. However most don’t know that B2B influencer marketing is a huge opportunity for companies of all sizes the generate better ROI from their content. B2B influence is more focused on practicality and relevance rather …
4 Ways B2B Influencer Content Builds Better Marketing Reach & ROI Read More »
When it comes to digital marketing for certain products or services collaborating with business that have teams that completement each other can create a campaign with massive success. Additional benefits include: ❇️ Better Communication Cross functional teams can communicate with each other without arbitrary department walls. If a problem arises that one department can’t solve, the …
Here is a checklist of issues that may be negatively affecting your SEO results: ⚠️ Slow site speed ⚠️ Missing page titles ⚠️ Missing meta descriptions ⚠️ Broken links ⚠️ Duplicate content ⚠️ No XML sitemap ⚠️ No HTTPS security ⚠️ Poor indexation ⚠️ Poor mobile optimization Need help fixing these issues? Call 248.528.3600
To improve search rankings, it is important to focus and optimize on-page SEO for content that is underperforming. Title, meta descriptions, and alt-text of images are a start, but you will eventually need a comprehensive on-page SEO strategy. Analyze your website’s written, visual, video content. Does it provide value for your audience and potential clients? …
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💼Gradients in text & icons Adding gradients to flat icons and backgrounds add vibrance to mundane or stock photos. Using a gradient as a text fill can also provide maximum impact of an important word (preferably a keyword). Flat illustrations are starting to feel boring so applying a gradient to certain areas of an illustration …
Minimize damage and prevent future negative SEO campaigns against your website and business. First, create a list of the new backlinks you need to remove. Track all the backlinks of your website, then check the new ones and their domain authority. If any backlinks loo suspicious write it down. After that reach out to the …
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