Switching to HTTPS: Is it really worth it?
Ever since Google made the announcement that HTTPS is a ranking signal, there has been a lot of discussion around whether that extra ‘s’ is really worth the hassle.
There are clear benefits to obtaining that sought-after green padlock, but there is also a lot of nervousness around actually making the switch.
The apprehension is understandable; as with any big change to a website, mistakes have the potential to be extremely costly – both to the user experience and to search visibility. Any risk of a drop in rankings has SEOs quivering in their boots.
However, this is not reason enough to avoid the change. There has been an almighty push towards creating a more secure web. There is a pressure for website owners to take responsibility for the security of their sites; those who do will be duly rewarded by Google.