While nurturing loyal customers is important, gaining new customers can help your business experience new ways your product or services continue to be useful. Here are quick marketing techniques you can implement to acquire new customers: 1. Use referral emails 2. Highlight good reviews 3. Allow customers to send a text message inquiry 4. Have …
Quick Marketing Options for Customer Acquisition Read More »
Feel like it is too late to market your business for the holiday season? It is never too late to show off your holiday deals! However, to avoid missing out here are some insights about 2022 holiday shoppers that Google has provided that will help you prepare you in the future: According to Google’s marketing …
Google Seasonal Shopping Insights From this Year to Help Prep for Next Year Read More »
According to the National Retail Foundation, studies show that American consumers spend roughly around $988 on gifts for family, friends, and loved ones. Now is the time to make sure your website’s SEO is helping you ranker better and drawing your audience to the pages they need to make their purchases. Here are 6 tips …
6 Holiday SEO Tips to Boost Traffic to Your Business’s Website Read More »
According to Google’s Marketing guide, searches for “open now near me” have grown globally by over 400%. People want to shop in stores and experience services in-person. It has never been more important to create a Google Business Profile to drive foot traffic and increase sales. Potential clients use Google to check product and business …
Rich snippets are Google search results that show extra data like ratings or reviews. While it isn’t a ranking factor it can still help with the SEO of your website. Studies by the Search Engine Journal show that users are more likely to click on rich results vs non-rich results. Rich snippets allow for more …
According to Google, almost 49% of consumers in surveyed countries agree that they have done more shopping online in the past year. An ecommerce business needs to have a multiple channel strategy. Customers expect to be able to shop through your website, app, or within an ad experience on social media. Your goal should be …
Not to be confused with the black hat tactic keyword stuffing, which would create negative SEO results, keyword clustering is a strategy that consist of pooling together similar keywords into groups. This group of similar keywords will signal to search engines that your web page contains a good answer to a search query. Clustering helps …
How to Cluster Your Keywords on Your Website for Better SEO Read More »
If you have business goals that are set up in Google Analytics, and you are measuring product or service conversions that come directly from content, then most of your first click and last click conversions probably comes from a few blog posts. It is rare that the posts with the highest volume of traffic, have the highest volume of conversions. …
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When it is time for business to grow, it can be difficult to know where to start. Google has provided some helpful data and tips in their Retail Marketing Guide to help you start building up your company’s brand and acquiring new customers. Here they are: 41% of shoppers go to Google when discovering a …
Google Tips to Help Build Your Brand & Acquire New Customers Read More »
The path to purchase has shifted over the years. Knowing when and where to show up digitally is essential for connecting with current and potential customers. Shoppers like to combine in-store and online experiences based on their changing needs, so it is important to have a strategic marketing plan that accounts for both. Let’s start …
Customers Use Google to Browse, Research, and Buy Read More »
